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»Jeff Coon

Quantcast Acquires Ad Effectiveness Analyst MakeGood Software

Although Quantcast has often discouraged observers from attempting to group the analytics provider into the "ad effectiveness" category with comScore, Integral Ad Science (fka "AdSafe"), DoubleVerify and others, its acquisition this morning of MakeGood Software would appear to put the company in closer competition with those parties. In a post on Quantcast's blog, CEO Konrad... Continue reading »
by David Kaplan // January 8th, 2013 //
»
 

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