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»kbs+ Ventures

Open RTB Needs Its Own Bloomberg Terminal

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Josh Engroff, chief digital media officer at The Media Kitchen and managing partner at kbs Ventures. It has become fashionable in media circles to compare the programmatic media market to... Continue reading »
by AdExchanger // July 31st, 2014 //
»
Darren Herman, Agency VC And Trading Desk Co-Inventor, Exits MDC Partners

A progenitor of the agency trading desk concept and key advocate for programmatic buying within the agency world is leaving his multifaceted role at MDC Partners. For the past six years, Darren Herman's business cards have carried titles including chief digital media officer at MDC media agency The Media Kitchen; CDMO at Kirshenbaum Bond Senecal... Continue reading »
by Zach Rodgers // November 21st, 2013 //
»
DSPs Stole Ad Networks' Thunder In Q4, At Least On Retail Sites

Looking at the 2012 holiday shopping season, retailers with ecommerce websites deployed more marketing technologies, including social plug-ins, than in 2011, according to data gathered from Evidon and analyzed by kbs+ Ventures, the investing arm of kirshenbaum bond senecal + partners. Kbs+ Ventures analyzed 20 retail brands including Best Buy, Old Navy, Gilt, Piperlime, Gap,... Continue reading »
by Kimberly Maul // February 18th, 2013 //
»

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