Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Quigo And Tacoda Names Cut In the speed of a tweet, AOL Advertising announced through its Twitter account that the Quigo and Tacoda names were company names non-grata. (All that trademark work for nothing!) OK, they didn’t announce on Twitter – it all starts […]
Gustav von Sydow is CEO and Founder of Burt, an advertising software company and makers of “Rich,” a campaign analytics tool focused on creative agencies. AdExchanger.com: Burt recently presented “Rich” at DEMO ’09. Why was it chosen to present? Can you discuss the value proposition? GvS: Right now, we think of Rich as an educational […]
“The Provocateur” column is intended to incite discussion on a variety of topics around the evolution of digital media. Lots of conversation and buzz around advertising exchanges (and exchange-like players) such as the Google Advertising Exchange, Right Media at Yahoo!, AdECN at Microsoft, Pubmatic, Rubicon Project, FIM Serve, etc., as they are popping up around […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dogster and $40 CPMs TechCrunch looks at a new partnership announced between dog lover social network, Dogster, and viral web publishing phenomenon, I Can Haz Cheeseburger. TC’s Sara Lacy says that Dogster has been wise to build relationships directly with advertisers as opposed to […]
“Data Driven Thinking” is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ted Shergalis is Chief Strategy Officer of [x+1], a buy side optimization platform. The benefits of real time exchanges to buy side participants are clear. Both […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Spot Runner Suit Tossed David Kaplan of PaidContent reports that WPP’s suit against Spot Runner, “a web-based TV creative ad agency”, has been thrown out by a New York court. WPP had said in the suit that its investment in the start-up had […]
Matt Greitzer is VP of Search Marketing and Head of ATOM Systems at Razorfish. AdExchanger.com: What can you tell us about momentum in Razorfish’s ad exchange practice? Any year-over-year comparisons that you can draw? We’ve only been in market for about nine months, so it’s too early for year-over-year comparisons, but we’ve seen consistent month […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CPM Tea Party Shelby Bonnie, the CEO of Whiskey Media – and the co-founder of CNET – , says on TechCrunch that it’s time to kill the CPM as he speaks to his media publishing brethren who can’t seem to get a break as […]
Matt Spiegel is CEO of OMG Digital, the digital media buying division of Omnicom Group. Certainly, the new Google DoubleClick Ad Exchange will have big impact because it’s the first sizable pool of inventory which has real-time bidding – this is what we’ve been waiting for. Being able to buy using real-time bidding is important […]
Internet entrepreneur and now writer, Michael Wolff, opened today’s ContextWeb event on media trading saying, “This is a desperate time for the media business.” Well…. one person’s desperation is apparently someone else’s opportunity as a full-house invaded the Paley Media Center in New York City. Entitled,”Agency Demand Platforms: Is Everyone a Media Trader?,” the event […]
