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»brand dollars

Creative Agencies To Storm The Exchange: Rich Brings Reporting On Brand-Focused Goals Says Burt Corp CEO von Sydow

Gustav von Sydow is CEO and Founder of Burt, an advertising software company and makers of “Rich,” a campaign analytics tool focused on creative agencies. AdExchanger.com: Burt recently presented “Rich” at DEMO ’09. Why was it chosen to present? Can you discuss the value proposition? GvS: Right now, we think of Rich as an educational… Continue reading »
by AdExchanger // September 30th, 2009 //
»
 

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