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»demand-side buying platforms

OMG Digital CEO Matt Spiegel On The Agency Model And Buying Platforms

Matt Spiegel is CEO of OMG Digital. This is the second part of a two-part interview. The first is here. AdExchanger.com: Given the speed of technological innovation today, some might say that media agencies will need to be more entrepreneurial, but they're going to have a hell of a time because they're just not built... Continue reading »
by AdExchanger // October 19th, 2009 //
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DataXu Spreads Demand-Side Platform Gospel; Google Sings About Earnings; Search Budgets Moving To Display?

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. DataXu Hits Digital Airwaves, Print DataXu's President & CEO, Mike Baker, and Bruce Journey, CRO, were the subjects yesterday of ClickZ's ongoing, free, interactive marketing and advertising Webcast series. To give a listen, click here (Sign-up gets you admission - available soon.). DataXu is... Continue reading »
by AdExchanger // October 16th, 2009 //
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Cookie Wars: How Audience Targeting Is Creating Intense Competition For Cookies

"Data Driven Thinking" is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by James Lancelot, Director of Professional Services at Invite Media, a buy-side optimization platform. In recent years, the traditional agency strategy for DR campaigns has been to... Continue reading »
by Ad Traders // October 1st, 2009 //
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Razorfish VP Matt Greitzer Says Display Ad And Search Channels To Likely Merge At Agencies When Advertisers Demand It

Matt Greitzer is VP of Search Marketing and Head of ATOM Systems at Razorfish. AdExchanger.com: What can you tell us about momentum in Razorfish's ad exchange practice? Any year-over-year comparisons that you can draw? We've only been in market for about nine months, so it's too early for year-over-year comparisons, but we've seen consistent month... Continue reading »
by AdExchanger // September 28th, 2009 //
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AOL's Levick Says No To Exchanges, Forgets BidPlace?; The Battle For Madison Avenue; The Cautious Return Of The IPO

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. AOL Talks Exchanges David Kaplan of PaidContent cornered AOL's Jeff Levick at the OMMA conference in New York City this week and asked whether or not AOL would be interested in its own exchange - especially in light of the recent hoopla around the... Continue reading »
by AdExchanger // September 24th, 2009 //
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Stepping Our Way To Real Market Data

"Data Driven Thinking" is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Rob Leathern, CEO of CPM Advisors, an online advertising company. In the online ad business we often get caught up in flawed comparisons to the financial services... Continue reading »
by Ad Traders // September 23rd, 2009 //
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On DoubleClick Ad Exchange: More Digital Media Industry Reaction

Read more reaction on the launch of the new DoubleClick Ad Exchange, its benefits and any concerns from members of the online advertising ecosystem... 24/7 Real Media Acxiom AdBuyer.com AdMeld AdReady Aggregate Knowledge Audience Science Bluetie Brand.net Brilig ContextWeb/ADSDAQ DataXu eXelate Forbes.com Invite Media MediaMath RocketFuel Triggit TRAFFIQ Turn Undertone Networks [x+1] Yieldex Agency Reaction... Continue reading »
by AdExchanger // September 22nd, 2009 //
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AdExchanger.com Q&A With Google DoubleClick Ad Exchange's Mohan and Spencer

This is Part II of AdExchanger.com's discussion with Neal Mohan, Google's Vice President of Product Management, and Scott Spencer, Group Product Manager, regarding the official launch of the new DoubleClick Ad Exchange. Part I is here. (Today and tomorrow, we'll have reaction to the launch from across the industry.) AdExchanger.com: What percentage of the inventory... Continue reading »
by AdExchanger // September 21st, 2009 //
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Clicking On Cable Ads; MediaMath Announces Platform Upgrades; ContextWeb In Comscore

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. TV Clicking Newteevee's Chris Albrecht reports that Cablevision will be the first to have TV ads that have a "click here to learn more" button that TV viewers can "click" with their channel changer/clicker/sword. I've noticed this functionality on Time Warner's service in New... Continue reading »
by AdExchanger // September 17th, 2009 //
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blip.tv Co-Founder Kaplan Says Web Video Offering Opportunity To Brand And Direct Response Marketers

Dina Kaplan is co-founder of blip.tv, an online video broadcasting company. AdExchanger.com: What does the future of online video content look like in your estimation? I think we'll see a proliferation of three types of content online.  First, we'll continue to have network shows available on the Web and also original Web content produced by... Continue reading »
by AdExchanger // September 2nd, 2009 //
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