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»demand-side buying platform

Investigation: DSPs Charge Hidden Fees – And Many Can’t Afford To Stop

Demand-side platforms (DSPs) make money by taking a percentage of the media buys that flow through their technology – and from lots of other hidden extras they charge for. Interviews with more than a dozen sources reveal that even as marketers make progress in understanding what they’re paying for, nontransparent fees abound in the DSP... Continue reading »
by Sarah Sluis // January 10th, 2018 //
»
Give Me Audience Or Give Me Death: The Agency Buying Platform Strategy

There has been a growing waterfall of chatter about audience buying in online display advertising. Ad networks, demand-side buying platforms (DSPs) - whatever you want to call them - are targeting audience. Give me auto-intenders - stat! The venture capital world has taken a flying leap into the space as many of the big name... Continue reading »
by AdExchanger // October 14th, 2009 //
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MediaMath Hires Katsur, Shows TerminalOne Platform; News Corp EVP Espinel On Market Forces; Yahoo! Exec Goes Glam

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. MediaMath Hires - Shows TerminalOne Screenshots MediaMath announced Monday that it has hired former DoubleClick-er and (most recently) CTO of Travel Ad Network, Anthony Katsur, as "General Manager, Platform." Also, more news from MediaMath as the company sent AdExchanger.com exclusive screenshots of the new... Continue reading »
by AdExchanger // October 13th, 2009 //
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On the Sell Side of the Trading Desk: How Publishers Can Take Advantage of Real Time Bidding

"Data Driven Thinking" is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Ted Shergalis is Chief Strategy Officer of [x+1], a buy side optimization platform. The benefits of real time exchanges to buy side participants are clear. Both... Continue reading »
by Ad Traders // September 29th, 2009 //
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