Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
MediaMath Hires – Shows TerminalOne Screenshots
MediaMath announced Monday that it has hired former DoubleClick-er and (most recently) CTO of Travel Ad Network, Anthony Katsur, as “General Manager, Platform.”
Also, more news from MediaMath as the company sent AdExchanger.com exclusive screenshots of the new self-serve version of its biddable media platform which has been running for over a year and a half according to the company. Called “TerminalOne,” MediaMath says it’s looking to provide clients with a scalable, self-serve solution to manage their display campaign spend. A MediaMath rep adds that the self-serve solution has been running in beta mode with several agencies for the past few months.
Click For Close-Up
News Corp Digital EVP Digs Forces
Jorge Espinel, the new EVP of Strategy & Corp. Dev. at News Corp’s Digital Media Group, outlines the market forces ahead in digital on his SpectatorBytes blog. Among the forces of his list: real-time; social discovery, distributed innovation, mobile computing (egad! not again….), data-driven advertising and something he calls “premium experiences.” Read more.
Edelman Sharpening Scythe
Ben Edelman, who most recently uncovered evil doers involved in click fraud, is about to release a white paper which tears the lid off of domain squatters who live off the typos of sloppy typers. According to Forbes, the “typo” domains have pages covered with Google AdSense ads and Edelman plans to “out” the madness. Read more.
VCs Bolt Regional Venues
What Marketers Want
Sean Callahan of B2B Magazine looks at how much publishers know about their prospective customer – B2B marketers. With budgets slashed to the nubbin (it’s a word – look it up!), Callahan reveals that marketers are demanding more accountability. And how does that play out? One brand strategist is clear on what they don’t want: “Stop selling us print ad pages.” Read more.
More Ad Fraud Initiatives
A readers sent us word of a new ad fraud fighting group called “Stop Ad Fraud” that has previously chronicled the ne’er-do-wells in yesterday’s click fraud piece by the WSJ’s Emily Steele. The website – which is a results of the efforts of several ad networks AdExchanger.com was told – allows for comments and upload of URL logs which the website owners hope will bring light to and combat impression fraud. Read more.
Yahoo! Exec Goes Glam
Josh Jacobs, former VP and general manager of marketing technology among other job titles at Yahoo!, has left the Yahoo! building to join vertical ad and content network, Glam Media, and become SVP of brand advertising products & marketing according to Matt Marshall of VentureBeat. Marshall says that his Glam “sources” say Glam Media revenues have grown 50% this year. Read more.
Rogue I.O. Wave
Publicis has become so worried that insertion orders are being submitted by evil doers that it has a new policy – back to the 1995s! According to Joe Mandese at MediaPost, publishers are being told that they need to manually confirm (“Hi Publicis. It’s me, Publisher. Is this yours?) any insertion order submitted by a Publicis agency such as Digitas, Optimedia, MediaVest, Zenith, and Spark. It’s not clear the exact trigger for the “check in” – is it every IO? Just the ones with ad servers no one has ever seen before (and who keeps that list anyway)? Publicis is evidently trying to protect against liability. Read more.
Mobile Ad Network M&A
Ad Age’s Rita Chang looks at the prospects of mobile ad network shareholders cashing out of there wads of stocks and options. According to Chang’s sources, mobile ad network owners aren’t going to be seeing any cash anytime soon as predictions put mergers and acquisitions two years away. Read more.
MySpace Pushes DOOH
Buying audience through digital out-of-home (DOOH) screens? You will be. MySpace is the latest digital property to reach into the out-of-home market and address target audiences according to MediaWeek’s Katy Bachman. MySpace’s efforts look to bring social media to Titan’s digital network running on buses and transit platforms in the U.S., U.K. and Ireland which reaches about 15 million monthly. Read more.
Growing a company that may require a bit of (or a lot of) handholding on the customer side? This may be an expensive proposition unless you outsource overseas or, as Susan Adams of Forbes.com notes, you hire customer service reps to work out of their homes. The DWOOO (“digital worker out-of-office” <– new acronym courtesy of AdExchanger.com!) is expected to grow from the estimated 110,000-person workforce today to over 300,000 in 2012. Read about it.
FTC Wreaks Board Havoc
Genentech CEO Arthur Levinson has left Google’s board – he remains a member of Apple’s board. Miguel Helft reporst from The New York Times Bits blog that this may be due to a recent FTC inquiry into anti-trust regulation infractions. Federal law prohibits a board member from sitting on boards with two companies that share business that comes to 2% or more of both companies revenues. Read more.