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»media math

MediaMath Hires Katsur, Shows TerminalOne Platform; News Corp EVP Espinel On Market Forces; Yahoo! Exec Goes Glam

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Hires – Shows TerminalOne Screenshots MediaMath announced Monday that it has hired former DoubleClick-er and (most recently) CTO of Travel Ad Network, Anthony Katsur, as “General Manager, Platform.” Also, more news from MediaMath as the company sent AdExchanger.com exclusive screenshots of the new… Continue reading »
by AdExchanger // October 13th, 2009 //
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Turn Offers New Buying Platform; Google Exchange Plans Exposed!; CPMs Are Back Says PubMatic

Turn has announced today that it will offer a white label version of its buying platform to agencies and advertisers. (Read the release.) Previously known as a network and exchange, Turn will now let buyers buy media from the same sources that Turn-the-network does for its clients with its Exchange Trading Desk product. In addition,… Continue reading »
by AdExchanger // July 23rd, 2009 //
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MediaMath Riding Wave of ROI Accountability Says CEO Zawadzki

Joe Zawadzki is CEO of MediaMath, a media trading solutions provider. AdExchanger.com: When “last we left” MediaMath, the New York Times had just featured you. What’s been happening over the past 9 months? Any updates you can share about traction, product line, etc.? JZ: We’ve been fortunate to continue our two-year consistent growth trajectory, despite… Continue reading »
by AdExchanger // April 27th, 2009 //
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Invite Media’s Turner Discusses New Self-Service ‘Bid Manager’ for Display

Nathaniel Turner is Co-Founder, President & COO of Invite Media. AdExchanger.com: What is Invite Media and how did it begin? NT: Invite has built what we call a “universal buying platform,” Bid Manager. In one sentence, Bid Manager allows an agency, ad network or media buyer to automatically buy and manage display media across multiple… Continue reading »
by AdExchanger // April 20th, 2009 //
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