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»web publisher

ContextWeb Media Trading Panel Featuring Agency Execs Gets Packed House During NYC's Advertising Week

Internet entrepreneur and now writer, Michael Wolff, opened today's ContextWeb event on media trading saying, "This is a desperate time for the media business." Well…. one person's desperation is apparently someone else's opportunity as a full-house invaded the Paley Media Center in New York City. Entitled,"Agency Demand Platforms: Is Everyone a Media Trader?," the event... Continue reading »
by AdExchanger // September 25th, 2009 //
»
Web Publishers Need A New Mantra

In a memorable clip from 1977 film classic Annie Hall, a young Jeff Goldblum says his one and only line into the phone, "Hello? I lost my mantra." Transporting ahead Star Trek-style to 2009, publishers struggle with their mantra saying, "Hello? I lost my CPMs." Demand-side voice, Rob Griffin of Media Contacts - makers of... Continue reading »
by AdExchanger // May 8th, 2009 //
»

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