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»adnetik

Havas Ownership But A Memory, AdNetik Rebrands As Digilant

In a move partly intended to play down its history as a unit of Havas, independent trading desk AdNetik has rebranded itself as Digilant. Simultaneously the company has rolled out two products: AIM Audience Index and AIM Brand Network. The former is a lookalike finder for audience buying, ranking users by "positive and negative relevancy"... Continue reading »
by Zach Rodgers // July 10th, 2012 //
»
ContextWeb Media Trading Panel Featuring Agency Execs Gets Packed House During NYC's Advertising Week

Internet entrepreneur and now writer, Michael Wolff, opened today's ContextWeb event on media trading saying, "This is a desperate time for the media business." Well…. one person's desperation is apparently someone else's opportunity as a full-house invaded the Paley Media Center in New York City. Entitled,"Agency Demand Platforms: Is Everyone a Media Trader?," the event... Continue reading »
by AdExchanger // September 25th, 2009 //
»
On The DoubleClick Ad Exchange: Nathan Woodman, Havas Digital and Adnetik

Nathan Woodman is the Managing Director of Adnetik, Havas' Digital Trading Network. NW: AdX 2.0 brings massive supply liquidity to the bidded online display media space. Especially with the addition of AdSense real estate. Google is looking to create an environment where display ad buyers compete with text ad buyers for pieces of AdSense real... Continue reading »
by AdExchanger // September 21st, 2009 //
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