:

ARCHIVE FOR:

decisioning

ad tech earnings

Magnite Doesn’t Want To Be A DSP. It Just Wants To Own The Decisioning Layer

BY Allison Schiff// August 5th, 2026

On Wednesday, Magnite CEO Michael Barrett painted a picture of a company that’s edging into the buy side by adding more DSP-style capabilities for planning and activation.
Creative

Creative Agencies To Storm The Exchange: Rich Brings Reporting On Brand-Focused Goals Says Burt Corp CEO von Sydow

BY AdExchanger// September 30th, 2009

Gustav von Sydow is CEO and Founder of Burt, an advertising software company and makers of “Rich,” a campaign analytics tool focused on creative agencies. AdExchanger.com: Burt recently presented “Rich” at DEMO ’09. Why was it chosen to present? Can you discuss the value proposition? GvS: Right now, we think of Rich as an educational […]