Even as mobile ad platforms get their houses in order as Apple restricts IDFA in iOS 14, there are still a lot of open questions that remain, said David Gregson, a product manager at Twitter’s MoPub who’s directly involved with the mobile exchange’s response plan to Apple’s updates. “There’s still a lack of clarity about […]
Like all companies invested in the mobile ecosystem, Google is getting ready for iOS 14. But the company is playing its cards close to the vest. As opposed to Facebook, which yodeled from the rooftops about the negative impact Apple’s IDFA changes will have on publisher monetization through Audience Network, Google quietly updated its AdMob […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Please Programmatic ad spend is up from the trough of the pandemic. Through the end of July, total programmatic spend grew 11% since April, and the number of advertisers running programmatic ads increased 36% since January, according to MediaRadar. That’s a rebound from […]
Facebook’s strategy for dealing with the changes coming in iOS 14 is to simply stop collecting the IDFA. But there’s nothing simple about it. Facebook’s ad partners have a lot of steps they have to take to prepare themselves for Apple’s update if they still want to run app install campaigns through Facebook. On Wednesday, […]
After announcing via two blog posts on Wednesday that it will no longer collect the IDFA for iOS 14 devices, Facebook sent a follow-up message to its ad partners with more detail about what that will mean in practice. Here’s the full text: ******************** Today (August 26, 2020), we are providing details about our approach […]
The ad tech industry is innovative, resourceful, agile – and so full of BS that it’s become a meme. Ad tech vendors often boast about their scale, claim that their solutions have HAL 9000-level AI and gloss over the difference between correlation and causation. In some cases, they’re purposely trying to obfuscate and overcomplicate what they […]
Jerome Turnbull, director of media buying at AppLovin, shares his home office with his pet chinchilla, Speedie. That’s just the way people gotta roll in the WFH world. When Jerome, who joined AppLovin through its acquisition of Machine Zone in May, isn’t hanging out with Speedie or tending an aquarium populated by blue velvet shrimp […]
Facebook is preparing its partners for Apple’s IDFA restrictions – and there’s no sugar coating it. Considering the uncertainty of the situation, Facebook has decided not to collect the IDFA for any of its own apps on iOS 14 devices or to request the IDFA from apps in Audience Network, the company said in a pair […]
It’s the dog days of summer. The afternoons are sultry and the pace is slow. Ice cubes melt and tinkle in glasses, cats nap under porches … and it’s easy to forget that the earth is shifting and splitting under the ad industry’s feet. As managing editor Ryan Joe notes in this week’s episode, the […]
With iOS set to get a lot less measurable, developers are considering putting more of their performance budgets into Android. The impetus is Apple’s move to start requiring an opt-in for its proprietary advertising ID, the IDFA, beginning with iOS 14 in September. Without ready access to the IDFA, apps are limited in their ability […]
