Facebook doesn’t want umpteen degrees of separation between its LiveRail exchange and the stable of publishers who use it to monetize, and the company is taking swift action to cull intermediaries. In an email obtained by AdExchanger, Facebook says it will terminate publisher services for an undisclosed number of customers (namely third-party resellers of desktop […]
IBM’s agreement to acquire The Weather Company’s B2B, mobile and cloud-based web properties – including WSI, weather.com, Weather Underground and The Weather Company brand, but not The Weather Channel – is likely more about data assets and less about a grand entrance into the media world. Read the release. IBM was mum on its long-term strategy, saying through a spokesperson that […]
If a turnaround story is going to fly, it’s got to take off at some point. But Prashant Fuloria, Yahoo’s SVP of advertising products, is preaching patience. “The reality is that this is a multiyear transformation, and our long-term trajectory will not be defined by a single quarter,” Fuloria said. Speaking of quarters, the results […]
Oracle Marketing Cloud kicked off its OpenWorld conference this week with three platform features meant to reach customers across channels, improve email targeting using Datalogix and manage content marketing workflow and scheduling. “We’re making easier for clients to operate in a cross-channel way, and we’re doing it practically, as opposed to theoretically,” said Alexander Hooshmand, […]
DISH Network is subscribing to the programmatic playbook, enabling greater automation and data application for buyers bidding on addressable TV spots. The satellite pay-TV provider, representing 8 million addressable households nationwide, on Monday debuted a programmatic marketplace and supply-side platform running on IPONWEB. Its initial demand partners are Rocket Fuel, TubeMogul and DataXu. After an […]
App developer Guy Tal isn’t interested in cold calls from mobile service providers he isn’t familiar with who want him to test their software development kit (SDK). “I get approached by companies through email and at conferences all the time and, to be honest, I really can’t be bothered,” said Tal, CEO and founder […]
AppNexus has long been the grand poobah of indie programmatic media platforms. But lately it has begun to look like a company under siege. There’s the fraud issue, which became an albatross after competitors Rubicon Project and OpenX cleaned up two years ago while AppNexus continued to allow blind impression resale. It has since fixed […]
IBM is pushing deeper into the cloud and paid media. Big Blue on Thursday launched the IBM Universal Behavior Exchange (UBX), a platform that unifies marketing tech acquisitions including Unica campaign management, Silverpop marketing automation, Coremetrics analytics and Xtify mobile personalization. It also named 25 UBX partners, including a handful of ad tech players like […]
Yahoo is entering into a search pact with Google that will allow it to power its Internet search and ad services with some non-Microsoft juice. According to Yahoo, the agreement with Google provides Yahoo with “additional flexibility to choose among suppliers of search results and ads.” Google’s offering will complement the services already provided by […]
Programmatic continues to help more than hurt the agency conglomerates, or at least it has for the largest US holding company Omnicom Group. Omnicom continues to see notable growth from its trading desk, although the growth rate has slowed. The company’s Accuen exchange-buying unit delivered an incremental $25 million in spending growth during the third […]
