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»Yahoo Gemini

A Peek Into Yahoo’s Ad Stack As Investors Search For Evidence Of A Turnaround

If a turnaround story is going to fly, it’s got to take off at some point. But Prashant Fuloria, Yahoo’s SVP of advertising products, is preaching patience. “The reality is that this is a multiyear transformation, and our long-term trajectory will not be defined by a single quarter,” Fuloria said. Speaking of quarters, the results... Continue reading »
by Allison Schiff // October 28th, 2015 //
»
For 7UP, Pre-Roll's Only Part Of The Video Experience

7UP is giving the thumbs up to live-streamed video. For the second year in a row, the carbonated beverage brand is sponsoring Yahoo’s live stream of the Electric Daisy Carnival (EDC), an annual electronic dance music mecca sponsored by entertainment company Insomniac in Las Vegas this month. Music has been on Yahoo’s mind since the... Continue reading »
by Kelly Liyakasa // June 23rd, 2015 //
»
Yahoo Intros Two Video Ad Units

Devs: Yahoo is looking at you. On the heels of arguably lackluster Q1 2015 earnings and the week before is NewFront event in New York City, Yahoo revealed two video ad units on Wednesday. Native in-feed video and video app install ads will now appear in Yahoo’s digital magazines and apps, as well as on desktop and... Continue reading »
by Allison Schiff // April 22nd, 2015 //
»
Developers React To Yahoo’s New Mobile Dev Suite

Yahoo is buoying its push to be a mobile player with a mobile dev suite, revealed Thursday at the company’s first-ever mobile developer conference – but the products, and Yahoo’s plans, are highly contingent on an important factor. Will developers see the value in Yahoo’s app-monetization tools? Flurry’s SDK now includes demand from both Gemini,... Continue reading »
by Allison Schiff // February 20th, 2015 //
»
Yahoo Gemini: What It Is, What It Isn’t (Where It’s Going?)

When Yahoo eyes the future, it sees the words “premium mobile media company” appended to its name in lights. That’s been the hope since Marissa Mayer became CEO in 2012. Recent acquisitions of video DSP BrightRoll and app analytics company Flurry speak to Yahoo’s plans and Mayer herself articulated those plans at the Goldman Sachs tech conference in... Continue reading »
by Allison Schiff // February 18th, 2015 //
»
Yahoo Hops Aboard The App-Install Ad Train

App-install ads are where the mobile cash is – at least for now – and Yahoo is starting to capitalize. The company said Tuesday that it’s making app-install ads available through Gemini, Yahoo’s self-serve marketplace for native and mobile search ads. Advertisers will be able to promote their apps to roughly 550 million monthly mobile users... Continue reading »
by Allison Schiff // December 9th, 2014 //
»
Yahoo Moves Ahead With Tumblr Monetization Plans

Updated with comment from Yahoo Yahoo has been courting agencies for months, rumoredly circulating a blueprint to bring Tumblr sponsored posts off-site to Yahoo owned-and-operated properties, as AdExchanger reported in early May. Yahoo has now emerged with those plans publicly, rolling out on Tuesday Tumblr Sponsored Posts through Yahoo's network, which the Internet company claims will reach... Continue reading »
by Kelly Liyakasa // June 17th, 2014 //
»
 

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