Hulu closed 2017 on a high note. Hulu’s advertising revenue crossed $1 billion for the first time in 2017, the company revealed Tuesday. Underpinning its ad momentum was the growth of Hulu’s subscriber base, which increased 40% year over year from 12 million paid subscribers in 2016 to 17 million in 2017. Those figures include […]
In recent years, enterprise giants like Salesforce, Oracle, IBM and Adobe monopolized M&A activity as each marketing cloud raced to buy their way into ad tech. That tide has turned. These days, strategic acquisitions are more about expanding access to content, audiences and new means of distribution. Just look to media company team-ups like Disney-21st […]
After weeks of buildup, Disney has finally pulled the trigger and will acquire several major assets from 21st Century Fox in a $52.4 billion all stock deal, announced Thursday. Those assets include 20th Century Fox’s film and TV studios, cable networks like FX and National Geographic, stake in foreign networks Star India and UK-based pay […]
While broadcaster ProSieben owns about a 30% share of the German TV market, it’s looking to expand its influence in new channels – using its investment arm, SevenVentures, to scout startups. “We look to invest into promising startups on the B2C side of the business, which is different than the investment we make into our […]
Maker Studios, the YouTube multichannel network (MCN) it acquired for more than $500 million in 2014, has been absorbed into Disney’s larger digital portfolio. After months of layoffs at the struggling MCN, Disney revealed at its NewFronts presentation on Tuesday that it would roll Maker’s remaining creators and influencers into the Disney Digital Network, a […]
ABC, A+E Networks, Comcast and Canoe have initiated a pilot with broadcaster ad server FreeWheel to manage dynamic ad insertion in VOD and set-top box inventory alongside digital ads. Video-on-demand advertising has been relatively slow to take off, namely because of greater need for back-end integration in the underlying TV tech infrastructure. “The benefit for […]
