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»BAMTech

Some Brands Pause Facebook Campaigns; Ad Industry Tries To Scuttle CCPA Amendment

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. To Facebook, Or Not To Facebook? Facebook has lost some advertisers since CEO Mark Zuckerberg refused to remove posts by President Trump that glorify violence. Agencies including Pearmill and Verasoni Worldwide are advising clients to suspend campaigns while protests continue, The New York Times… Continue reading »
by AdExchanger // June 11th, 2020 //
»
BAMTech Will Help Disney Answer More Than The Direct-To-Consumer Call

Disney’s bet on BAMTech could signal big advancements for its data and platform strategy. The streaming video provider, once majority-owned by MLB Advanced Media, proved such a valuable investment to Disney that it acquired an additional 42% stake in the company for $1.6 billion in August. It previously owned a 33% stake in BAMTech. “Disney… Continue reading »
by Kelly Liyakasa // February 15th, 2018 //
»
 

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