Walled gardens – everybody’s got ’em. In the US and most of Europe, it’s the usual suspects. In China, it’s what the cognoscenti refer to as the “BAT” companies: Baidu (think Google), Alibaba (think Amazon) and Tencent (think Facebook). And it makes cross-device quite the challenge. Although the BAT companies “all have cross-device applications which […]
Mobile numbers are moving up and to the right – and social is along for the ride. Taptica is looking to take advantage of that trend. The mobile DSP announced Tuesday that it would fork over $17 million to acquire programmatic social marketing tech company AreaOne, formerly known as SocialClicks. Both companies maintain their headquarters in […]
Data collection can pose a challenge beyond borders. Looking for IT professionals who work at companies with more than $20 million in revenue and headcounts over 250? Fashionistas between the ages of 18 and 34 with an affinity for shoes? Most data providers could take care of that type of request before breakfast in the […]
Nestlé recently kicked off a global initiative to increase programmatic buying, but the market needed a specialized approach. Working with a local DMP and DSP, Nestlé media agency Mindshare recently kicked off a programmatic video program for its client in the region, allowing the brand to work with the big four video publishers there. “There […]
Taboola is paving the way to enter the Chinese market. On Monday, it revealed it had received a multimillion-dollar investment from Chinese search provider Baidu. Baidu does not name the level of investment unless SEC rules require it. “The goal behind the investment is to work together on launching native advertising in China,” Taboola CEO […]
Chinese ecommerce giant Alibaba Group is experiencing growing pains as it introduces mobile ad formats and weans itself from its pay-for-performance model toward one involving algorithmic-based advertising. On the company’s earnings call Thursday, COO Daniel Zhang called pay for performance a “great discovery mechanism,” but said focus on mobile monetization could have a short-term negative […]
APAC is one seriously loaded acronym. “There’s a fallacy that exists among many executives in the US that Asia is one block,” said Chetan Kulkarni, CEO of Bangalore-based digital CRM company Vizury. “But it’s actually a complex mix of very different countries that behave in very different ways.” Take India and China, for example. The […]
Online sales during China’s annual discount event topped $9 billion this year, once again thrusting the country into the spotlight as a commerce powerhouse, and not by a little bit. Singles Day, which was originally created in the late ’90s by a group of Chinese college students celebrating their singleton status, falls on Nov. 11 […]
This is the tenth in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Moat and Sizmek. Read previous interviews with comScore, DoubleVerify, Dstillery, Forensiq, Integral Ad Science, PubChecker, Telemetry, Videology and White Ops. When Andy Fan founded Shanghai-based RTB Asia a couple of years […]
As Asia-Pacific commerce powerhouses like Alibaba and Rakuten push West, it’s still unclear how they will grow large US-based audiences. One such method is through acquisition. Alibaba late last week priced its IPO at $60 to $66 per share and expects to raise $24 billion when the company begins trading on the New York Stock […]
