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»Walled Garden

Drawbridge Partners With A Local Player To Bring Cross-Device To China

Walled gardens – everybody’s got 'em. In the US and most of Europe, it’s the usual suspects. In China, it’s what the cognoscenti refer to as the “BAT” companies: Baidu (think Google), Alibaba (think Amazon) and Tencent (think Facebook). And it makes cross-device quite the challenge. Although the BAT companies “all have cross-device applications which... Continue reading »
by Allison Schiff // January 28th, 2016 //
»
MarketShare And Other Vendors Unite Against Walled Gardens

Want to track across devices? Then you’re going to have to enter the walled gardens of Google and Facebook. But the open ecosystem is working hard – and working together – to catch up. It’s in this spirit that MarketShare launched Monday a “Consortium for Cross-Device Measurement,” which for now includes Drawbridge, Crosswise, Tapad and... Continue reading »
by James Hercher // October 26th, 2015 //
»
Yahoo Japan Has No Interest In Being A Walled Garden

The number one thing you should know about Yahoo Japan’s DMP: It’s not a walled garden. “Our data strategy is open, that’s the key word here,” said Toru Takata, SVP and chief product officer for marketing solutions at Yahoo Japan. “Our policy is about being completely open about our data.” Yahoo Japan, founded in 1996... Continue reading »
by Allison Schiff // September 11th, 2015 //
»
Doing Business In The Shadows Cast By Walled Gardens

Attribution companies Adometry and Convertro are frequently linked because they were acquired in quick succession (by Google and AOL, respectively). And the functionality they provide is increasingly important, as marketers want to justify their digital ad spend across channels and devices. Buyers are wary when attribution technologies – which should be agnostic – are integrated... Continue reading »
by James Hercher // September 2nd, 2015 //
»

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