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»miaozhen systems

Drawbridge Partners With A Local Player To Bring Cross-Device To China

Walled gardens – everybody’s got 'em. In the US and most of Europe, it’s the usual suspects. In China, it’s what the cognoscenti refer to as the “BAT” companies: Baidu (think Google), Alibaba (think Amazon) and Tencent (think Facebook). And it makes cross-device quite the challenge. Although the BAT companies “all have cross-device applications which... Continue reading »

by Allison Schiff // January 28th, 2016 //
»
'We Are The Nielsen Of China' Says Miaozhen Systems

With a media background at McCann Erickson and venture financing raised this past April from Redpoint Ventures and WPP Digital among others, Miaozhen Systems CEO Wei Zhu sounds like your typical “Western” entrepreneur. Calling his 310-person firm “the Nielsen of China,” Zhu claims Beijing-based Miaozhen already has 80% market share for online measurement – with DoubleClick... Continue reading »

by John Ebbert // June 12th, 2013 //
»
 

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