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»Vizury

Vizury Pushes Into Browser Notifications To Help Boost Re-engagement

Push is generally the purview of mobile apps, but Vizury wants to give ecommerce players the ability to take advantage of browser-based notifications. The Bangalore, India-based digital CRM company released a tool out of beta on Thursday that segments and retargets users with messages informed by a blend of in-app behavior and website visit data.... Continue reading »
by Allison Schiff // September 22nd, 2016 //
»
Upstart E-Tailer Urban Ladder Prefers Smarter Segmentation To Rating Points

CPG brands are the big TV spenders, but ecommerce and subscription startups like Gilt and Birchbox are coming on strong. Take Urban Ladder, a Bangalore, India-based online retailer specializing in home furniture and décor. While the company historically focused on digital, it has lately begun to include TV for awareness building. It declined to share... Continue reading »
by Kelly Liyakasa // September 4th, 2015 //
»
User Behavior Data Underpins E-Tailer Myntra’s Move To App-Only

Most commerce players are going omnichannel. Myntra is going only channel. The Indian fashion e-tailer became an “app-tailer” on May 15, when it officially pulled the plug on its desktop site. Myntra, which is owned by Flipkart – India’s answer to Amazon – had already shut down its m.dot site in February. For Myntra’s customers, browser-based... Continue reading »
by Allison Schiff // May 18th, 2015 //
»
In APAC, Mobile Consumers Are Very Different – From Each Other

APAC is one seriously loaded acronym. “There’s a fallacy that exists among many executives in the US that Asia is one block,” said Chetan Kulkarni, CEO of Bangalore-based digital CRM company Vizury. “But it’s actually a complex mix of very different countries that behave in very different ways.” Take India and China, for example. The... Continue reading »
by Allison Schiff // January 26th, 2015 //
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