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  • Daily News Roundup

    Criteo Investors Push For A Strategic Acquirer; The FTC Fines Avast

    BY AdExchanger// February 23rd, 2024

    In today’s newsletter: Criteo’s investors clamor for a sale; the FTC fines VPN provider Avast for deceptive data practices; air quality-focused site HouseFresh laments the state of online search.

    Tagged in:
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    • Chidi Achara
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  • Email

    DTC Brands Are Trying Email, Since Social Alone Won’t Cut It

    BY Anthony Vargas// February 20th, 2024

    Due to declining paid social traffic, Wildgrain, a subscription box company that built its brand on Facebook, has ramped up its email marketing efforts through a partnership with LiveIntent.

    Tagged in:
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    • Wildgrain

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