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Better Homes & Gardens

  • Daily News Roundup

    Criteo Investors Push For A Strategic Acquirer; The FTC Fines Avast

    BY AdExchanger// February 23rd, 2024

    In today’s newsletter: Criteo’s investors clamor for a sale; the FTC fines VPN provider Avast for deceptive data practices; air quality-focused site HouseFresh laments the state of online search.

    Tagged in:
    • AdLib
    • Avast
    • Better Homes & Gardens
    • BuzzFeed
    • Chidi Achara
    • Cindy Kidney
    • Comscore Campaign Ratings
    • Crisp
    • criteo
    • dotdash meredith
    • forbes
    • ftc
    • google
    • google search
    • Google’s Privacy Sandbox
    • HouseFresh
    • Huge
    • IAB Tech Lab's Podcast Technical Working Group
    • ipg
    • Jumpshot
    • m&c saatchi
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    • Nasdaq
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    • Stagwell's Brand Performance Network
    • the new york times
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    • Zaid Al-Qassab
  • Email

    DTC Brands Are Trying Email, Since Social Alone Won’t Cut It

    BY Anthony Vargas// February 20th, 2024

    Due to declining paid social traffic, Wildgrain, a subscription box company that built its brand on Facebook, has ramped up its email marketing efforts through a partnership with LiveIntent.

    Tagged in:
    • apple
    • AppTrackingTransparency
    • Better Homes & Gardens
    • Bon Appetit
    • BookBub
    • cac
    • conde nast
    • dotdash meredith
    • DTC
    • email marketing
    • facebook
    • first-party data
    • Food & Wine
    • Intelligent Tracking Prevention
    • iOS 14.5
    • LiveIntent
    • lookalike modeling
    • MAIDs
    • Rose Hopkins
    • Safari
    • the new york times
    • third-party cookie deprecation
    • Wildgrain

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