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»Bon Appetit

Site Redesigns Feed Native Opportunities

The IAB’s native advertising working group is building out recommendations that specifically address the promulgation of feeds. The group, which developed the OpenRTB 2.3 native formats, is narrowing recommendations into three categories: social feeds, news feeds and product feeds. Its focus on feeds indicates an ongoing trend in which traditional website layout, which has tended... Continue reading »

by James Hercher // July 1st, 2015 //
»
Programmatic May Spark An Evolution In Publisher-Client Relationships

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Craig Kostelic, head of digital at Bon Appétit & Epicurious, The Food Innovation Group Editorial brands have an emotional relationship with their audiences. Advertisers work with editorial brands to get the halo effect of... Continue reading »

by AdExchanger // April 10th, 2015 //
»
 

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