While the online advertising trade groups have created anti-fraud programs and exchanges have instituted inventory standards, fraud is still on the rise. AdExchanger reached out to some of the people in the trenches about where the digital ad tech and media ecosystem stands now and how progress can be made. Click below for their responses. […]
Ad networks catch a lot of flak as conduits of bad traffic from shady publishers. “It is true that some bad players intentionally sell fraudulent traffic and that other players are just turning a blind eye,” said Asaf Greiner, CEO and founder of fraud detection company Protected Media. “But there are also others working very […]
Congress is starting to pay attention to ad fraud – and it’s looking to the Federal Trade Commission (FTC) for answers. To be precise, Sens. Mark Warner (D-Va.) and Chuck Schumer (D-NY) drafted a letter to the FTC on Monday calling for the commission to take a closer look at the negative economic impact of digital […]
Now available on your mobile device: all the crummy, spammy experiences you’ve come to expect from desktop. Shady affiliate marketing tactics are a particular annoyance for publishers and users alike, especially forced redirects that unexpectedly shunt users to an app store, either by way of an intrusive popup or a mobile webpage overstuffed with display […]
The Trustworthy Accountability Group (TAG) took the wraps off of its anti-fraud certification program on Monday, the culmination of more than a year and a half of foundation and coalition building. The program allows members of the digital supply chain – buyers, sellers and third parties – to earn a seal in exchange for proving […]
In the security community, engineers have their own name for the Internet of Things (IoT). They call it the “Internet of Insecure Things.” “In the future, even light bulbs will be controlled by Wi-Fi,” said Kevin Curran, a senior member of the IEEE and a senior lecturer in computer science at the University of Ulster […]
Average CPMs on the AppNexus platform rose sharply during the second half of 2015, from below 20 cents last summer to $1.60 by early fall, as invalid traffic was rejected under the company’s anti-fraud efforts. Meanwhile, volume fell off a cliff, with impression transactions plummeting more than 90% from December to September. The company released the data Wednesday […]
Best practices and policies to deal with fraud and botnets are emerging, but ad tech companies aren’t sharing them with each other – partially because they don’t want their secrets to slip out to fraudsters, and partially because ad fraud detection is a competitive differentiator. As a result, companies are developing their own policies and […]
Google is upping its defenses against ad fraud to take on three malware families. The offenders include Bedep, plus two previously unknown entities internally code-named Beetal and Changthangi, which are named for goat species. Read the blog post. Google has developed a filter – now available for advertisers using DoubleClick Bid Manager (DBM) and Google Display […]
Despite ongoing efforts by the Media Rating Council to close the reconciliation gap between vendors, discrepancies continue to haunt viewable impression counts. And there are some who say the MRC is needlessly adding complexity to the process with its reporting requirements. “There’s a lot of slicing and dicing of the data going on,” said David […]
