Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Needs To Sell In Real-Time The Wall Street Journal’s Suzanne Vranica and Sam Schechner are reporting that the TV upfront for the four big networks is going to crater a whopping 10-15% – at least – as buyers like HP (quoted for the […]
Scott Knoll is SVP of Display Media for Datran Media, a digital marketing technology company. AdExchanger.com: What trends is Datran Media seeing from its digital media clients in 2009? SK: Datran Media monitors and reports on trends across media clients and advertisers, including responses to our annual industry survey. One of the biggest trends we […]
“Data Driven Thinking” is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. To my frustration, talking about proprietary vs. open software standards is a really good way to […]
Scott Portugal is SVP, Global Business Development at TRAFFIQ, an online advertising marketplace. AdExchanger.com: Discuss the momentum for TRAFFIQ in 2009. What’s going on right now? SP: What isn’t going on! Obviously, the announcement yesterday of our strategic partnership with Havas Digital is big news. We’re extraordinarily excited about the chance to work with an […]
Turn has announced today that it will offer a white label version of its buying platform to agencies and advertisers. (Read the release.) Previously known as a network and exchange, Turn will now let buyers buy media from the same sources that Turn-the-network does for its clients with its Exchange Trading Desk product. In addition, […]
Is Twitter about to add contextual advertising? Seems like it as Twitter-watching AdRants noticed a well-known, beta tester checking out (and tweeting about) the new ad functionality – The New York Times’ Saul Hansell. Hansell tweets: “My last tweet was testing a new ad system that looks at what you Tweet about (like movies or […]
AOL has grabbed “Mr. Microphone” and gone on a PR spree regarding display advertising. Today’s Wall Street Journal article by Emily Steel, “Chief to Focus AOL on Becoming Display-Ad Leader,” tells CEO Tim Armstrong’s side of the display ad story as AOL will be trying to lay claim to leadership held by Yahoo! and Google. […]
Google’s much anticipated Q2 earnings report has arrived and shed some light on display advertising. Silicon Alley Insider’s Henry Blodget covered the earnings conference call and jotted down the following from the Google execs: “Display and particularly YouTube have performed very well this quarter. YouTube is now on a trajectory we’re very pleased with.” Nikesh […]
Rob Leathern is CEO of CPM Advisors. AdExchanger.com: CPM Advisors… so I take it you believe the CPM is not dead? RL: CPM Advisors (“CPMa”) typically works with advertisers who are optimizing to a CPA or CPC metric, but realize that they cannot get volume and scale unless they can tap into CPM advertising options. […]
Yesterday’s ContextWeb/AdClub event which brought together NYC-area advertisers, publishers and traders has already yielded results in the form of a great blog post from MDC Partners/Varick Media Management‘s Darren Herman. <Ripple dissolve to yesterday’s summary on AdExchanger.com> Toward the event’s close, Herman quizzed yesterday’s IPG/Publicis/OMG/WPP panel on how they are preparing their culture and employees […]
