• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»platform A

Advertising.com Group Rebrands As 'AOL Networks,' Emphasizing Shift To Programmatic

Just days before AOL reports its heavily scrutinized Q4 earnings, the company has rebranded the unit housing its Advertising.com flagship as AOL Networks. The purpose is to streamline AOL's message to agencies, advertisers, marketers, publishers and investors and convey that the company is a programmatic player, not a vestigial ad network with a farrago of... Continue reading »
by David Kaplan // February 5th, 2013 //
»
AOL Wants To Own Display Advertising; Greitzer on Google Ad Exchange Plans; Right Media Starts Display Extension

AOL has grabbed "Mr. Microphone" and gone on a PR spree regarding display advertising. Today's Wall Street Journal article by Emily Steel, "Chief to Focus AOL on Becoming Display-Ad Leader," tells CEO Tim Armstrong's side of the display ad story as AOL will be trying to lay claim to leadership held by Yahoo! and Google.... Continue reading »
by AdExchanger // July 20th, 2009 //
»
AOL Platform-A's Div Bhansali Discusses BidPlace SB and LeadBack.com

Div Bhansali is director of self-service products for Platform-A, and serves as product manager for Platform-A’s self-service display advertising solutions, BidPlace SB and LeadBack.com. Div came to Platform-A by way of AOL / Advertising.com, where he served as Product Development Director. AdExchanger.com: What is Platform-A's BidPlace SB and tell us about BidPlace's product pipeline? DB:... Continue reading »
by AdExchanger // April 6th, 2009 //
»
AOL's Platform-A Quietly Launches (or Re-launches) BidPlace SB

AOL Platform-A's BidPlace SB has launched, or relaunched, depending on what you know and when you started knowing it. In our previous post on BidPlace SB, it appeared maintenance was underway or a change in strategy. Today, a commenter informs us that all is well and BidPlace SB (no one knows what SB means) is... Continue reading »
by AdExchanger // February 18th, 2009 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Randall Rothenberg: The Cookie’s Death Heralds A Better Future For The Web
  • After Google Finally Really Did It, A Necessary System Cleanup
  • Google, You Finally Really Did It
  • Verve’s New Parent Company Sees Potential, Despite Obvious Privacy Challenges
  • 4 Ways The Death Of The Cookie In Chrome Could Affect Marketers
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved