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»traffiq

Traffiq Embraces Agency Model, CEO Goldberg Talks Tech DNA

Traffiq is among the few companies to cleanly jump the fence from a product-centric to a services-centric model. One year ago, it was focused on developing and marketing a self-service marketing workflow tool. Over time however it became clear prospective customers weren’t ready. “We were building a model that could be self-serve, and what we… Continue reading »
by Zach Rodgers // November 14th, 2012 //
»
Agency CEOs: 2013 Planning Is About Mobile Integration

The year of mobile has come and gone — though we may never know which year it was exactly. So what comes next? Why the year of mobile integration of course. When we asked three senior agency executives what their top 2013 planning issue is (not mentioning mobile), all three came back with variations on… Continue reading »
by Zach Rodgers // November 9th, 2012 //
»
Value Per Customer – A New Way To View Publisher Value

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ. Real-time audience buying is currently being heralded as the next paradigm shift in our industry. Empowering agencies to leverage their own data as… Continue reading »
by Ad Traders // April 20th, 2010 //
»
Google’s Exchange Is A Threat To Buyers And Sellers Of Display Media

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ. Local, hyper-local, super-mega-hyper-local….it’s the new black. 2010 and 2011 are shaping up to be the turning point of local advertisers buying into display… Continue reading »
by Ad Traders // March 15th, 2010 //
»
Who Owns The Data?

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ. Audience targeting has come a long way, baby. In the last 5 years, we’ve evolved from simple intra-site and intra-network retargeting to advanced,… Continue reading »
by Ad Traders // February 8th, 2010 //
»
TRAFFIQ CEO Kahn On Datran Media Integration And Audience Buying Pain Points

TRAFFIQ and Datran Media announced a partnership today that will integrate Datran’s audience measurement platform – Aperture – into TRAFFIQ’s media platform. Read the release. TRAFFIQ CEO Mark Kahn spoke with AdExchanger.com about the industry and the announcement. AdExchanger.com: What are some of the pain points of audience buying today? MK: There are three fundamental… Continue reading »
by AdExchanger // January 20th, 2010 //
»
Platform Jackpot! – MediaMath Gets $12.5 Million, TRAFFIQ Gets $10 Million; WebTrends Gets Into Behavioral

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. $12.5 Million For MediaMath MediaMath announced today (Release here.) that it has rung the register and collected a cool $12.5 million to drive “continued expansion — with a focus on technology research and product development, executive and staff recruitment, tactical acquisitions, and geographic expansion.”… Continue reading »
by AdExchanger // August 5th, 2009 //
»
Platform Neutral TRAFFIQ Addressing Premium To Mid-Tail Inventory For Havas Digital And Industry Says SVP Portugal

Scott Portugal is SVP, Global Business Development at TRAFFIQ, an online advertising marketplace. AdExchanger.com: Discuss the momentum for TRAFFIQ in 2009. What’s going on right now? SP: What isn’t going on! Obviously, the announcement yesterday of our strategic partnership with Havas Digital is big news. We’re extraordinarily excited about the chance to work with an… Continue reading »
by AdExchanger // July 23rd, 2009 //
»
ANA Says Nyet to Google-Yahoo Partnership

It appears the advertising world is starting to get physical about the pending integration of Google and Yahoo advertising – a deal brokered amidst Yahoo!’s flirtation with Microsoft regarding acquisition of the struggling Sunnyvale company. As Erica Morphy details in her E-Commerce Times article, traditional advertisers, agencies and its lobbying arm, the Association of National… Continue reading »
by AdExchanger // September 9th, 2008 //
»
 

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