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»demand platforms

Oath Intends To Keep Its Promise: ‘We’re At Scale Now’

Jay Seideman will present on programmatic best practices at AdExchanger's upcoming Programmatic IO New York conference on Oct. 15-16. AT&T’s new advertising and analytics unit, Xandr, is capturing the headlines and Amazon is on its way to making the duopoly a trio – but don’t count out Oath. The Verizon-owned digital media company is avidly... Continue reading »
by Allison Schiff // September 28th, 2018 //
»
DG Buys Semantic Technology Company Peer39 For $15.5 Million

Ad Age's Jason Del Rey covers the acquisition of semantic technology provider Peer39 today for $15.5 million by DG. Read it. And, read the DG release. According to Crunchbase, Peer39 had raised $27.4 million to-date. Ouch. In that a part of the acquisition is a stock-based earn-out, Peer39 could get some of that original investment... Continue reading »
by AdExchanger // April 23rd, 2012 //
»
New CPM Advisors Display Advertising Buying System - CPMatic - Is Now In Beta Says CEO Leathern

Rob Leathern is CEO of CPM Advisors. AdExchanger.com: CPM Advisors... so I take it you believe the CPM is not dead? RL: CPM Advisors ("CPMa") typically works with advertisers who are optimizing to a CPA or CPC metric, but realize that they cannot get volume and scale unless they can tap into CPM advertising options.... Continue reading »
by AdExchanger // July 16th, 2009 //
»

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