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»marketplace

How Direct Deals Are Evolving In The Age Of Programmatic

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. In a recent podcast, Chris Kane explained three ways that buyers navigate the complex programmatic supply landscape. The hardest: direct-to-publisher integrations. Some of the biggest names in media... Continue reading »
by AdExchanger // November 30th, 2018 //
»
Button Announces New Marketplace As Brands Turn To Mobile Commerce

Deep-linking vendor Button announced the Button Marketplace on Thursday in an attempt to sustain the mobile app world without the need for digital ad dollars. “It’s an entirely different paradigm for apps,” said Michael Jaconi, Button’s co-founder and CEO. “You can’t capitalize on search and intent in this world like you did for the web.”... Continue reading »
by James Hercher // October 1st, 2015 //
»
Reply.com CEO Zamani Says Now Is The Time To Invest In Local Advertising

Payam Zamani is CEO of Reply.com, a lead generation marketplace. AdExchanger.com: Reply.com started in lead generation. Why did you transition the business into an exchange and marketplace? PZ: Until the summer of 2006, Reply.com was focused on lead generation for the real estate and automotive markets. During that quarter, many of our largest real estate... Continue reading »
by AdExchanger // August 21st, 2009 //
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Platform Neutral TRAFFIQ Addressing Premium To Mid-Tail Inventory For Havas Digital And Industry Says SVP Portugal

Scott Portugal is SVP, Global Business Development at TRAFFIQ, an online advertising marketplace. AdExchanger.com: Discuss the momentum for TRAFFIQ in 2009. What's going on right now? SP: What isn't going on! Obviously, the announcement yesterday of our strategic partnership with Havas Digital is big news. We're extraordinarily excited about the chance to work with an... Continue reading »
by AdExchanger // July 23rd, 2009 //
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