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»adbuyer.com

AdBuyer.com Releases New, Free Audience Profiles Product; CEO Ogilvie Says Company Looking To Improve Efficiency For Search Marketers

AdBuyer.com announced a new, free audience profiling tool aimed at search marketers. Read the release. AdBuyer.com CEO Tim Ogilvie discussed the new product and the company. AdExchanger.com: Why is your new "Audience Profiles" product free? TO: We're making it free because it has such an impact on performance that we're trying to get it as... Continue reading »
by AdExchanger // April 21st, 2010 //
»
Turn Offers New Buying Platform; Google Exchange Plans Exposed!; CPMs Are Back Says PubMatic

Turn has announced today that it will offer a white label version of its buying platform to agencies and advertisers. (Read the release.) Previously known as a network and exchange, Turn will now let buyers buy media from the same sources that Turn-the-network does for its clients with its Exchange Trading Desk product. In addition,... Continue reading »
by AdExchanger // July 23rd, 2009 //
»
 

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