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»polls

Facebook Bets On Interactive News Feed Advertising With Polls, Playables And AR

Advertising in the news feed is set to get more interactive with the introduction of three new ad products: poll ads, playables and augmented reality ads. “This is advertising that users can play with, and I use the term ‘play,’ because it should be fun,” said Mark D’Arcy, VP of global business marketing and chief… Continue reading »
by Allison Schiff // September 19th, 2019 //
»
TV Needs Real-Time Digital To Help Upfronts; Harris Polling For Ads; Gawker Media Ad Revenues Up, Way Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Needs To Sell In Real-Time The Wall Street Journal’s Suzanne Vranica and Sam Schechner are reporting that the TV upfront for the four big networks is going to crater a whopping 10-15% – at least – as buyers like HP (quoted for the… Continue reading »
by AdExchanger // July 28th, 2009 //
»
 

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