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Automation is also making its way onto TV advertising with a heavier focus on programmatic buying and better content recommendation algorithms.

Have we reached peak retail media yet? Seems like everyone’s got one! A comic styling by guest artist Michela Buttignol.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down The Tube Amid the showmanship, YouTube’s Brandcast came off as a clear reaction to advertiser demands. On Wednesday, YouTube announced unskippable 30-second spots for its top TV content. The new ad units will be available on TV for YouTube Select, the most viewed […]

Netflix addressed advertiser frustration with its lack of measurement and targeting at its first-ever upfront this week. Nielsen’s Digital Ad Ratings and EDO outcomes-based measurement will both be available to Netflix advertisers this year.

As broadcasters do their best razzle dazzle routines at the upfronts, streamers and MVPDs alike, including Roku and DirecTV, are busy building programmatic ad tech stacks.

In Q1 2024, Chrome will deprecate cookies for 1% of a randomly selected group of Chrome users and slowly expand deprecation to more users throughout the year.

Likes and followers are not without merit, but engagement is not directly causal of sales rates. What should marketers consider instead?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Race Against The Clock Netflix held its first-ever upfront virtually this week over concerns about the ongoing writers strike. But the streamer also has other problems on its hands. Advertisers are frustrated not just with Netflix’s limited ad targeting but also with the fact […]

Supply-path optimization conjures an image of SSPs and DSPs dueling it out to each render the other obsolete. But it’s actually not that dramatic.

Many DTC brands are turning to TikTok to boost ecommerce sales. Bushbalm is also using TikTok to encourage people to buy its products in stores.