Commerce

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Without Peer Sizmek offloaded its contextual advertising company Peer39 to private equity firm O3 Industries for $18 million, Business Insider’s Lauren Johnson reports. O3 reportedly beat out other bidders including The Trade Desk and Zefr. So what’s the future of Peer39? Mario Diez, whose […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Just Blowing Smoke Sometimes, when brands take a social or political stance, it can come off feeling opportunistic or merely part of a marketing campaign. Purpose-based marketing featured prominently at the Cannes Lions festival earlier this summer. But CVS is doing more than […]

When Amazon opened its Fire TV video advertising supply to outside demand for the first time, with The Trade Desk and dataxu as inaugural DSP partners, it broke new ground in programmatic CTV. The partnerships enable buyers on The Trade Desk, dataxu and Amazon’s own DSP to access Fire TV impressions exclusively through a private […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Member Me? It’s been just over a year since The Guardian promoted Lee Glendinning from US director to its first executive editor for membership. It’s been important to have a decision-maker who can bridge the newsroom and the business side of things. “Roles like […]

Amazon earned $63.9 billion across its retail, cloud computing, subscription and ad sales businesses in Q2 2019, a 20% increase from the same period last year, the company reported on Thursday. Those are eye-popping totals, but the ecommerce giant’s profitability is actually down from the three previous quarters, bringing an end to a profit growth […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here WhoTube? As Google prepares to report second quarter earnings Thursday, investors and analysts are fed up with the company’s secrecy around YouTube. The streaming hub, which generates an estimated $16 billion to $25 billion in annual revenue, would be a Fortune 500 business on […]

Ascential, the company that owns the Cannes Lions festival and MediaLink, just bought a slice of the ad tech ecosystem with a 35% stake in marketing analytics company Jumpshot. The investment, worth $60.8 million, values Jumpshot at nearly $173 million. What does the parent company of ad land’s favorite international get together want with a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here Game On  Amazon is making a big push into game advertising, if recent job postings spotted by Business Insider are any indication. “We’re looking for the right hands-on engineer to work on a disruptive advertising system set to revolutionize customer acquisition for gamers,” according […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ecom Advantage The EU’s top antitrust regulator, Margrethe Vestager, opened an investigation into whether Amazon unfairly collects or uses data to promote its own products at the expense of other retailers or manufacturers. “Ecommerce has boosted retail competition and brought more choice […]

Prime Day has grown out of Amazon to become a general shopping holiday. Monday and Tuesday were the third ever two-day period with more than $2 billion in online shopping in the U.S., aside from the Thanksgiving holiday week, according to Adobe data. Only Memorial Day weekend this year and Labor Day 2018 had similar […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lightning Strikes The Washington Post introed a first-party data ad targeting tool called Zeus Insights that can work without third-party cookies and target across display, video and native ads, reports Digiday. Zeus, which can be used in both direct deals and programmatically, looks at […]

Pity the OTT ad buyer, who must manage reach and frequency goals while finding inventory across a fragmented TV landscape. Often, the same inventory is available from multiple sellers – from networks like NBC, Fox and ABC to the actual OTT platforms, like Roku, Samsung or Amazon. And networks and platforms offer different strengths and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power Exits Successful ad tech exits can start a virtuous cycle of entrepreneurship. As AdExchanger previously reported, New York City ad tech exits have fostered a strong network of angel investors who support colleagues in new startups. The same is true for success stories […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Illegitimate Interest? European regulators are circling real-time bidding companies, claiming the online ad framework violates GDPR by passing sensitive information through bid requests without explicit consent. Regulators in the United Kingdom and Ireland are investigating RTB, and Belgium, The Netherlands, Spain and Poland have […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Drinking Up Data AB InBev, the beer and beverage conglomerate, is making a big play for data and digital assets. ZX Ventures, AB’s investment vehicle for new markets and technology, just bought the UK-based subscription beer service BeerBods, FoodBev Media reports. And that came […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ecom And Go Walmart’s big move into ecommerce, starting three years ago with its $3.3 billion deal for Jet.com, has been an overall success. It’s online sales grew by 40% last year, and an online grocery pick-up service is one of the fastest-growing elements […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Audit This  WPP has had enough of Accenture playing agency and media auditor at the same time. So, starting in 2020, it will no longer participate in pitches run by the consulting firm. WPP is concerned that Accenture can use the media and services […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Wondery-ful  A spree of acquisitions of podcasting and streaming audio ad tech startups by Spotify, Pandora and iHeartMedia has somewhat consolidated the category, but the independent market is still growing. Podcast production network Wondery raised $10 million last week at a valuation of more […]

Twitch streamers will sling products during two 12-hour streams on July 15 and July 16 to drive Amazon Prime Day sales. The Twitch Presents channel will be taken over by different streaming celebrities selling products ranging from electronics and gaming to kitchenware and kitsch. It’s QVC, but with gamers making the sale. The close alignment […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap, Mon Ami Snap is starting to tone down its too-cool-for-school vibe. The company has been known to operate with a certain level of hauteur in relation to advertisers, agencies and the press. But Snap is making a concerted effort to be less secretive […]

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Uber is suing five ad networks for squandering tens of millions of dollars on low-quality or fraudulent ads – and it’s naming names. The suit, filed in early June in a San Francisco court, calls out Hydrane SAS, BidMotion, Taptica, YouAppi and AdAction Interactive for purchasing “nonexistent, nonviewable or fraudulent advertising.” Users who did see the […]

Large marketers are constantly running scores of experiments on their media investments. That can make optimization tricky, said Sadie Daryan, eBay’s global head of display and app marketing. And so eBay has been playing around with a tool from marketing intelligence startup Admetrics, released Tuesday, that uses AI to automatically run thousands of concurrent tests […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bull’s-Eye Targeting If you want to use Target’s first-party data, you don’t need to use Target’s DSP – just the SSP where it has its data loaded. Competitors (ahem, Amazon) force advertisers onto an owned DSP to activate segments such as “electronics purchasers,” for […]

Pinterest really wants people to shop on its platform. The newly public company revamped its marketing partner program on Monday and added a new partner category for third-party tech providers that facilitate shopping experiences. But the rebrand of Pinterest’s Marketing Developer Partners program to a global Pinterest Partners program is more than a cosmetic change. […]

Instagram has a lot going for it right now: Millions of active advertisers, an opportunity to capitalize on commerce, impression growth, a love affair with DTC brands, the continued breakneck growth of Stories … and the fact that a lot of people still don’t necessarily associate it with Facebook. The Facebook connection has been both […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The B2B CDP? Dun & Bradstreet has agreed to acquire Lattice Engines, a B2B marketing startup. D&B says it made the deal to add a customer data platform (CDP), a trendy category of tech companies that collect and manage consumer data. Lattice started as […]

One week after Amazon reached a “definitive agreement” to buy the Sizmek ad server and DCO tech, the French ad tech company Weborama is trying Friday to re-open the process with a press release and what it claims is a larger offer. FTI Consulting, the financial advisory overseeing Sizmek’s bankruptcy review, emphasized its agreement with […]

When Amazon acquired Sizmek’s ad server and dynamic content optimization (DCO) businesses last week, most of the attention fell on the server. And rightly so, since the server is the meat and potatoes of the deal. But don’t sleep on the DCO solution as a potentially valuable asset for the Amazon Advertising Platform (AAP). After […]

Amazon’s acquisition of Sizmek’s ad server and dynamic creative optimization (DCO) platform Friday puts it in a better position to compete with Google for advertiser budgets. Amazon will likely gain new clients from Sizmek who don’t want to deal with switching ad servers, as well as some advertisers who don’t like the idea of working […]