Home Ad Exchange News Ad Tech Companies Head Hunt TV Salespeople; Amazon Hijacks The Shopping Cart

Ad Tech Companies Head Hunt TV Salespeople; Amazon Hijacks The Shopping Cart


Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Rebirth Of The TV Salesman

Ad tech firms are hiring their way into TV advertising. The Trade Desk, TripleLift, ZypMedia and Innovid have all made recent hires from companies such as Fox, Viacom and Tegna as they seek to court TV budgets, Business Insider reports. The TV industry is built on decades-old relationships between networks and agencies, which is a big reason why ad tech is trying to lure TV sales executives over – in the hope they’ll bring their clients with them. For TV sales people, it’s an opportunity to get on the ground floor of a burgeoning industry as legacy media firms consolidate. But, culturally, ad tech companies and TV networks are very different businesses. “If you hired someone who has no digital knowledge, they will not succeed,” said Aman Sareen, CEO of ZypMedia. “This is a very hybrid role.” More.

Before You Buy 

Amazon launched a shopping feature that suggests its own private-label brands when shoppers add similar products to their carts. Dozens of brand product searches returned boxes labeled “Similar items to consider” above the add-to-cart button, highlighting AmazonBasics products and their competitive prices, The Washington Post reports. Amazon, of course, claims there’s nothing anticompetitive about the feature and that other stores use similar tactics to promote their private labels. But third-party sellers see it as another example of the unfair dominance Amazon has over ecommerce, with its 38% market share for online shopping in the United States, according to eMarketer. “It takes away from our sales, 100 percent,” said Daniel Hart, CEO of New Jersey-based distributor Common Cents. “It’s definitely not cool.” More.

A Price On One’s Header

It didn’t take long for header bidding to go from emerging tech to the default way sophisticated (or even not-so-sophisticated) publishers auction their supply. And it’s no surprise, considering the tactic boosts yield and bid density. So why haven’t publishers done the same with more lucrative programmatic video supply? For one thing, there’s less standardization of content and formats. Different exchanges with different types of video players don’t sync as neatly as they can for 728×90 or 300×250 display units, said Paul Gubbins, Unruly’s global programmatic strategy lead, in a Video Ad News Q&A. Publishers will start to adopt header bidding for video when the results are there, said Danny Spears, commercial and operations director of Ozone Platform, a marketplace created by UK news publishers, in the joint interview. More.

But Wait, There’s More

You’re Hired

Must Read

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.

Marketecture Buys AdTechGod (No, Really)

Marketecture has acquired AdTechGod – an anonymous ad tech Twitter poster turned one-man content studio – and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom.

Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs

This week’s dispatch explores the new trend of false advertising class-action suits in the food and CPG industry and how the evolution of online, data-driven retail media could exacerbate the problem.