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»ZypMedia

Ad Tech Companies Head Hunt TV Salespeople; Amazon Hijacks The Shopping Cart

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rebirth Of The TV Salesman Ad tech firms are hiring their way into TV advertising. The Trade Desk, TripleLift, ZypMedia and Innovid have all made recent hires from companies such as Fox, Viacom and Tegna as they seek to court TV budgets, Business Insider... Continue reading »
by AdExchanger // August 30th, 2019 //
»
Sinclair And Tru Optik Let Local Advertisers Target Connected TV Audiences

Sinclair Broadcasting, the largest owner of television stations across the nation, is letting local advertisers buy connected TV in a much more targeted way alongside linear and digital. The broadcaster is teaming up with the connected TV DMP and measurement system Tru Optik to power advanced audience targeting across Sinclair’s owned-and-operated inventory, as well as... Continue reading »
by Kelly Liyakasa // March 5th, 2018 //
»

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