Creating a futures marketplace is easier said than done, but over the years, the TV upfront model has been adopted and refined by parts of the ad industry in a multitude of ways. The latest comes from AOL, which this past week unveiled a plan to hold a “Programmatic Upfront” in September. The AOL event […]
Barely two months after promoting its video content among the various other digital NewFront presentations, AOL is now planning a “Programmatic Upfront” for September. As we reported earlier today, CEO Tim Armstrong wants to position AOL as the antidote to the long chain of ad technology vendors that serve as the pipes connecting marketers’ online […]
Flexing his salesmanship skills, AOL CEO Tim Armstrong announced to a group of reporters last night in New York City that his company would undertake its “first ever Programmatic Upfront event” on September 23, which is to coincide with the beginning of Advertising Week festivities in New York. Seated to Armstrong’s left during the announcement […]
The growing demand for personalized, “real-time marketing” (think: the doings of Oreo and its digital agency 360i that resulted in “Dunk in the Dark” during the Super Bowl), is one of the forces underpinning the push toward unifying the “human” and “technological” elements of the programmatic equation. AOL’s earlier announcement of a new strategic partnership […]
Bob Lord is leaving his twin posts as Global CEO of Razorfish and CEO of Publicis Groupe’s Digital Technologies Division to take on the role of CEO of AOL Networks, a post that has been vacant since April when former head Ned Brody exited in April for Yahoo, pending his non-compete. However, Lord, who joined […]
After the stock market closed today, Google reported its results for the second quarter ending June 30, 2013. The revenue numbers: “Google Revenues (advertising and other) – Google revenues were $13.11 billion, or 93% of consolidated revenues, in the second quarter of 2013, representing a 20% increase over second quarter 2012 revenues of $10.96 billion.” […]
Retail marketers are focusing most of their digital marketing efforts on paid search and email, according to new findings from Forrester Research and Shop.org’s joint State of Retailing Online 2013: Marketing and Merchandising report, released today. Mobile optimization, unsurprisingly, is another area of interest as more commerce companies look to the mobile device as a vessel […]
Yahoo today reported a 1% decline in ex-TAC revenue year-over-year of $1,071 million in the second quarter. See the release. And get the earnings slides (PDF). For earnings number lovers, Yahoo came in at Wall Street’s projected numbers: “GAAP net earnings per diluted share was $0.30 in the second quarter of 2013, compared to $0.18 in […]
After a year existing as a retargeting API feature within ad-exchange operator AppNexus’ system of technology tools, AdExtent says it is launching an independent version of its retargeting offering with a particular focus of augmenting Demand Side Platforms (DSPs) own solutions. In addition to AppNexus, the company is working with MediaMath, Turn and Google’s DoubleClick […]
Performance marketing company CPX Interactive announced today that it has hired former AudienceScience CEO Jeff Hirsch as the company’s chief marketing officer. With deep experience in the world of advertising networks, including stops at ValueClick, Fastclick and, most recently, Underdog Media, Hirsch will join a company known for its direct-response advertising focus. As he prepares […]
