Beauty startup Julep has grown up in the age of social. The brand uses Facebook, blogs, and surveys in order to interact with customers and encourage them to have a stake in the brand. “We’re one of the first beauty brands to have grown up post-social media,” CEO and founder Jane Park said. After all, […]
Retailers face an uphill battle when it comes to justifying mobile ad spend. At the Shop.org Digital Summit in Seattle, some shared how they are tackling cross-device measurement and mobile attribution as more time and sales shift to mobile. “There is a study that says people spend 20% of their time on their phone, so […]
Complex attribution remains a work in progress for retailers, and most still rely on last-click attribution models, according to Forrester Research and Shop.org’s State of Retailing Online 2014 study. The survey found “attribution modeling is very early and very imprecise,” said Sucharita Mulpuru, Forrester analyst and author of the report. Part of the problem is […]
Although 53% of retail marketers now list mobile as their top strategic priority, there is still a disconnect between plans and actual investment, according to a Shop.org and Forrester Research evaluation of 75 brands. Based on data highlighted during the “First Look: 2014 Outlook for Digital Retail” track session at the National Retail Federation’s (NRF) Big Show in […]
There’s a new breed of social platform in town, with direct-to-consumer and merchant wherewithal. The group includes social startups like Wanelo, a uniquely searchlike experience for “all stores in one place,” and OpenSky, which combines the microblogging feel of a Twitter with the slightly more visceral look of a Pinterest. According to OpenSky CEO John […]
With mobile commerce forecasted to hit $25 billion by year’s end, according to comScore, digital agencies are naturally fielding more questions about device strategy. Or, in the case of Razorfish, “context strategy.” Jason Goldberg, VP of strategy for multichannel commerce & content at Razorfish and member of the board of directors for Shop.org, touched on […]
Retail marketers are focusing most of their digital marketing efforts on paid search and email, according to new findings from Forrester Research and Shop.org’s joint State of Retailing Online 2013: Marketing and Merchandising report, released today. Mobile optimization, unsurprisingly, is another area of interest as more commerce companies look to the mobile device as a vessel […]
