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»Tim Armstrong

Verizon Takes $4.6 Billion Pinch After Oath Underperforms

Verizon will take a $4.6 billion goodwill impairment charge in the fourth quarter, acknowledging that its Oath business unit has underperformed, the company said Tuesday. The hit nearly eliminates the $4.8 billion goodwill balance Verizon carried after it acquired and merged Yahoo and AOL and assorted technology holdings into its Oath business unit back in... Continue reading »
by Rae Paoletta // December 11th, 2018 //
»
Verizon's Oath Looks To Non-Advertising Revenue; Apple Lax On App Enforcement?

Shorting Ads Verizon is inching away from the grand advertising ambitions it once had for Oath. The ad unit has a new chief, Guru Gowrappan, following Tim Armstrong’s departure in September, and Verizon CEO Hans Vestberg, who took over in August, is more interested in network infrastructure than media. And after failing to meet ad... Continue reading »
by AdExchanger // December 3rd, 2018 //
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Verizon Renames Oath As Part Of Company Restructure

Verizon has gone back on its oath to advertisers and publishers. The telecom giant said Monday it will rebrand its media and advertising division, Oath, as part of a company-wide restructuring. Oath will be renamed Verizon Media Group, and the rest of the corporation will be consolidated into two other buckets: consumer and business. Verizon... Continue reading »
by Rae Paoletta // November 5th, 2018 //
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Comic: Ski Ya Later

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // September 14th, 2018 //
»
Oath Chief Tim Armstrong To Leave Verizon At End Of Year: Read His Exit Email

The writing was on the wall, but now it’s written in ink: Oath honcho Tim Armstrong will leave Verizon at the end of the year. Current Oath president and COO K. Guru Gowrappan was named as the new CEO, Verizon said in a release. Armstrong will aid in the transition. When Armstrong joined the telco... Continue reading »
by Ryan Joe // September 12th, 2018 //
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Oath Integrates Its Ad Tech Assets – But What About The Verizon Data?

Oath is attempting to deliver on its promise of becoming an alternative to the duopoly. But a question remains as to how compelling its proposition will be to buyers without the full complement of Verizon data at its disposal. On Monday, the Verizon-owned company unveiled the long-awaited fruits of a year’s worth of hard labor:... Continue reading »
by Allison Schiff // September 10th, 2018 //
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BrightRoll Founder Tod Sacerdoti Has Exited Yahoo – Er, Oath

Yahoo's new parent, Oath, will have to make do without one of the acquired company's key ad platform executives. BrightRoll CEO Tod Sacerdoti is exiting the video demand-side platform and exchange he founded in 2006, according to a source with knowledge of the company. Yahoo bought BrightRoll for $640 million in 2014. An unconfirmed number... Continue reading »
by Kelly Liyakasa // June 21st, 2017 //
»
Oath Is Born: AOL Execs Reveal Plans For Mashup With Yahoo

  Oath is having its coming-out party in Cannes. On Monday, AOL executives officially launched Oath at the advertising festival in Cannes, following the close of Verizon’s $4.8 billion acquisition of Yahoo last week. The execs also clarified lingering questions about how it will integrate assets from AOL and Yahoo into Oath’s pending ad tech... Continue reading »
by Alison Weissbrot // June 19th, 2017 //
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AOL Q4: Programmatic Growth Led To Sales Restructuring

AOL's programmatic revenue grew 250% in the fourth quarter, and now accounts for 39% of AOL's non-search revenue. In Q4 the company "integrated the first set of private marketplaces," Armstrong said, for a total of 15 private marketplaces. AOL's shift to programmatic led to a recent restructuring of its sales force, another area of heightened attention from investors. AOL recently... Continue reading »
by Sarah Sluis // February 11th, 2015 //
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Questions For AOL's Tim Armstrong, Platform (Not Media) Executive

Still thinking of AOL as a media company? Tim Armstrong wants to change your mind. On the company's Q1 earnings call Wednesday, its CEO repeatedly invoked "platforms," "mechanization" and, of course, "programmatic" as the underpinnings of the business. AOL's Tuesday acquisition of multitouch attribution vendor Convertro also hammered this message home. Armstrong's platform ardor almost... Continue reading »
by Zach Rodgers // May 8th, 2014 //
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