• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»AdExtent

Retargeter AdExtent Evolves From 'App' To Full Platform Closely Aligned With DSPs

After a year existing as a retargeting API feature within ad-exchange operator AppNexus' system of technology tools, AdExtent says it is launching an independent version of its retargeting offering with a particular focus of augmenting Demand Side Platforms (DSPs) own solutions. In addition to AppNexus, the company is working with MediaMath, Turn and Google's DoubleClick... Continue reading »
by David Kaplan // July 16th, 2013 //
»
DSPs Vs. Personalized Retargeters. One Step Forward, Two Steps Back?

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Tal Keinan, CEO of AdExtent. Personalized retargeting has become its own frothy category, with many pure-play personalized retargeting vendors seeking to solve the technology and media problem of doing... Continue reading »
by AdExchanger // January 16th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Purple Mattress: ‘Views Don’t Mean Much If People Don’t Take Action’
  • The Trade Desk Seeks PRAM’s Blessing On Unified ID 2.0
  • Verizon Media Wins Microsoft Display SSP Business From AppNexus
  • Industry Preview: LiveRamp CEO Scott Howe On The Great Identity Shakeup Of 2021
  • The Two Approaches To Identity, And What They Mean For Pubs
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved