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»AdExtent

Retargeter AdExtent Evolves From 'App' To Full Platform Closely Aligned With DSPs

After a year existing as a retargeting API feature within ad-exchange operator AppNexus' system of technology tools, AdExtent says it is launching an independent version of its retargeting offering with a particular focus of augmenting Demand Side Platforms (DSPs) own solutions. In addition to AppNexus, the company is working with MediaMath, Turn and Google's DoubleClick... Continue reading »
by David Kaplan // July 16th, 2013 //
»
DSPs Vs. Personalized Retargeters. One Step Forward, Two Steps Back?

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Tal Keinan, CEO of AdExtent. Personalized retargeting has become its own frothy category, with many pure-play personalized retargeting vendors seeking to solve the technology and media problem of doing... Continue reading »
by AdExchanger // January 16th, 2013 //
»
 

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