With the NCAA men’s basketball tournament well underway, digital publishers and broadcasters are clamoring to package “cross-platform” sponsorship deals for big advertisers. The economic implications of sports sponsorships are massive. In the US, global sponsorship revenue reached an estimated $45 billion in 2015, according to PricewaterhouseCoopers. That may ebb and flow if the calendar year […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Randy Cooke, vice president of programmatic TV at SpotX. June will mark the ninth year since the release of the iPhone. Almost a decade since its debut, the disruption ushered in by Apple’s visionary […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. Version 4.0 of the IAB Tech Lab’s Video Ad Serving Template has been finalized, putting in place a range of important standards for the next generation […]
Sky Media, the advertising sales arm for British telecom and broadcaster Sky, sits at the crossroads of technology and strategic investment. A new partnership with multiscreen ad-delivery tool Yospace, unveiled last Wednesday, will support dynamic ad insertions in linear streams like sports, news and entertainment on both IP and OTT devices alongside Sky’s ad server, […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jennifer Pelino, vice president of omnichannel media at 84.51°. Consumers are finally beginning to benefit from the increased connectivity and big data research that companies have been undertaking for the last several years. Personalization […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Sorosh Tavakoli, senior vice president of ad tech at Ooyala. In search of solutions to overcome video ad monetization challenges, including device fragmentation, ad blocking and user experience fails, many are bullish about the […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Pete Doe, chief research officer at clypd. About 10 years ago while working at Nielsen, we began creating integrated data sets linking consumer and media behavior to help agencies plan better campaigns and media […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. Have you been following the debate around giving consumers more choices for their set-top cable boxes? The Federal Communications Commission (FCC) has only […]
When Apple baked tvOS into its fourth-generation set-top box, the next-gen operating system also opened the floodgates to third-party apps. It was a pivotal moment for app and game developers, who could for the first time tap into Apple’s emerging TV ecosystem via a new software development kit (SDK). And for large and mid-tier publishers, the new […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. Programmatic has long promised to make interactions between publishers and buyers more scalable and efficient, but over the years the opposite has occurred. Now the landscape […]
