»Clypd

Xandr Buys Linear SSP Clypd, Extending Broadcast Reach Beyond AT&T

Xandr on Friday acquired the linear TV supply-side platform Clypd, its second acquisition since AT&T bought AppNexus and launched the data-driven advertising group last year. Terms of the deal were not disclosed. Clypd had raised about $31 million since it was founded in 2012, and the German broadcaster RTL Group is a lead investor. Even... Continue reading »

by James Hercher // October 18th, 2019 //

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Google’s DV360 Starts Selling Linear TV Inventory For The First Time

Google is selling linear television inventory with Display & Video 360, its demand-side platform (DSP), via a beta partnership with the TV industry ad tech company WideOrbit. “The feedback we’ve most consistently heard from clients is how challenging it’s become to reach their audiences,” said Eve Goldman, Google’s director of global YouTube and video solutions.... Continue reading »

by James Hercher // June 10th, 2019 //

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Beer, Diapers And The Programmatic TV Challenge

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Pete Doe, chief research officer at clypd. About 10 years ago while working at Nielsen, we began creating integrated data sets linking consumer and media behavior to help agencies plan better campaigns and media... Continue reading »

by AdExchanger // March 10th, 2016 //

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Clypd And SpotX Team Up With TiVo To Translate Digital Ad Exposures Into TV Speak

Clypd and SpotX, two sell-side systems for TV and digital publishers, have jointly launched a cross-screen monetization platform for media owners. TiVo will be the pair’s first data partner, enabling platform users to anonymously match digital ad exposures to national households across TiVo’s 2.5 million set-top boxes. The goal is to allow an advertiser or... Continue reading »

by Kelly Liyakasa // November 2nd, 2015 //

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Clypd Raises $19.4 Million, Led By RTL Group

Sell-side programmatic television player Clypd revealed Thursday that it’s raised $19.4 million on Series B funding, led by European television and radio media company RTL Group. TiVo, which inked a partnership last week that will bake TiVo Research and Analytics data products into Clypd’s platform, also contributed funds to the Series B. Clypd plans to... Continue reading »

by Sarah Sluis // April 9th, 2015 //

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Clypd Rolls Out TV Yield Ops Tool ‘Optimize,’ Univision Approves

TV supply-side platform Clypd rolled out Optimize on Thursday, a yield optimization tool and scheduler designed to let media owners predictively sort supply. Conversely, Clypd hopes it will give TV planners a more accurate read into what inventory is available for purchase from those media owners, said the company’s chief architect, Bruce Dilger. For more than... Continue reading »

by Kelly Liyakasa // February 19th, 2015 //

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Will Deal ID Catch On In TV? Ad Platform Clypd Hopes So

One of the purposes of Deal ID is to allow buyers and sellers to negotiate deals that combine the personal touch of the direct sale with programmatic efficiency. But the Deal ID also has challenges around sell-side scalability and limitations in audience discovery for advertisers. Nevertheless, some industry experts say the Deal ID might help... Continue reading »

by Kelly Liyakasa // August 19th, 2014 //

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