Google has partnered with Clypd this year for similar reasons. In June AdExchanger reported that Google DSP Display & Video 360 would beta test a product with Clypd and WideOrbit to expand Google’s linear ad-buying access beyond its own supply-side customers, which include Disney and CBS.
The important question is whether Clypd’s usefulness as a partner will overcome competitive tensions between broadcasters and top ad tech exchanges like Google or Xandr now that it’s a subsidiary of the AT&T business.
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