AdExchanger
Articles By AdExchanger
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OPINION: The Sell SiderPublishers Don’t Have An Ad Problem. They Have A Product Problem.
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Justin Choi, founder and CEO at Nativo. Today’s publishers are under pressure from seemingly countless external forces. They face downward pressure on ad prices, consolidation of spend within the duopoly (and now, the triopoly), […]
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Marketers Are Being Promoted To Operational Roles; Brands Remain Loyal To Facebook
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Marketers Rule Legacy brands rarely choose marketers for broader roles like GM or CEO, but that may be changing. Clorox hired Jackson Jeyanayagam, former CMO of the online retailer Boxed, as VP and general manager of the DTC part of its dietary supplement business, […]
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OOH Sellers Benefit From Longer Commutes; Match Rates Skyrocket After Index Integrates The Trade Desk's ID
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Good Side Of Gridlock Google and Amazon are enjoying tailwinds as advertising becomes more data-driven and online shopping increases. But they’re not the only companies that can harness social change. Out-of-home media companies have seized on longer average commuter times and the ability […]
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OPINION: On TV & Video2018: The Year AT&T Packed Its War Chest
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. 2018 may look similar to years past, with cross-channel acquisitions a seemingly regular occurrence. But for me, 2018 will stand out in the history of advanced TV […]
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Sovrn Snaps Up VigLink; Google Gives Consent
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. We’ll Do It For You Sovrn will acquire VigLink, a company that helps independent publishers by auto-inserting referral links into article pages, Mediapost reports. It’s the first purchase for Sovrn since the company announced a $25 million funding round in October and signalled plans […]
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OPINION: The Sell SiderLinear TV Audience Standards For Supply And Demand Are The Wrong Solution
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Amihai Ulman, founder and chief operating officer at MASS Exchange. Unlike addressable media, linear TV publishers cannot sell single impressions or single units of attention. Due to its linear nature, TV publishers must sell mixed […]
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WPP's Ax Falls On GTB; Facebook Touts Tune-In Numbers For Watch
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Low On Fuel GTB, WPP’s dedicated agency for automaker Ford, will be one of the operating companies to take a hit as part of the company layoffs announced Tuesday. The shop, which lost the creative business of its flagship client to BBDO and Wieden+Kennedy […]
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OPINION: On TV & VideoTV: The Biggest Opportunity For DTC Brands’ Continued Growth
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Terence Kawaja, founder and CEO at LUMA Partners. Allbirds. Warby Parker. Brandless. Peloton. Dollar Shave Club. Over the past several years, an explosion of relatively young startups has garnered significant market share from major […]
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Accenture Interactive To Acquire Adaptly; Wider Adoption For IAB Measurement SDK
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adapting Accenture Interactive will acquire Adaptly, an ad tech and programmatic services company. Terms of the deal were not disclosed, but Adaptly has 150 employees and has raised $13 million in funding. Adaptly should help Accenture Interactive “enable workflow, improve quality assurance and really […]
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Headwinds On The Horizon For Netflix; Hulu Switches On New PMP
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No More Safety Net Netflix shares are down more than a third over the past six months as investors worry about its debt and high costs. Netflix built its position in OTT with few competitors (HBO and Amazon Prime were pretty much it) – but […]
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Location Data Runs Amok?; Uber Eyes Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Dark Side Of Location Data It can be surprisingly easy for a marketer to step from aggregated, anonymous data to identifying and tracking individual people, The New York Times shows in a big feature on location data. Using an unspecified data set consisting […]
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OPINION: On TV & VideoThe Pain And Promise Of Identity In Addressable TV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. When I was 24, I resigned from a great job at BBDO to become the first New York salesperson at upstart media company CNET. When people asked […]
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China's Creative Business Models; Google Assistant Keeps The News Short
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Too Much Of One Good Thing Many American technology giants rely on one revenue stream, like Google and Facebook with ads or Netflix with subscriptions. But tech companies in China, where mobile is a bigger portion of the economy and ads are less lucrative, […]
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OPINION: The Sell SiderWhat Went Wrong For Mic
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Rob Gabel, founder and CEO at Tubular Labs. Digital-native publishers sailed against strong headwinds in 2018, as continual shifts in the business model forced budget cuts, downsizing, “pivots to video” and more hurdles to […]
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Unilever's Keith Weed To Retire; MediaMath Conducts Layoffs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CPG OG Unilever CMO Keith Weed will retire next May, the company said Thursday. Weed has been at Unilever for more than 35 years, and held the top marketing and communications position since 2010. News of Weed’s departure comes shortly after Unilever named Alan […]
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Pokemon Go's Lucrative November; Privacy Browser Brave Wants EU Inquiry Into Ad Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pokémon Still Going The waves of fans and news coverage that accompanied the launch of “Pokémon Go” in 2016 have receded, but the app is proving the immense revenue staying power of a hit mobile game. “Pokémon Go”’s revenue in November reached $80 million, […]
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OPINION: The Sell SiderA Walk Behind The Waterfall: The Sudden Interest In The Publisher Ad Stack
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. There is a question that has increasingly surfaced in conversations with agencies and demand-side platforms recently, which seems almost retro at first: “What […]
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Netflix Shells Out $100 Million To Keep Friends; Hulu Hits Play On 'Pause Ads'
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. With Friends Like These … Netflix will be there for you – but it won’t come cheap. The streaming service will pay around $100 million to AT&T’s WarnerMedia in order to retain rights to reruns of the TV show “Friends” in 2019, reports The […]
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Brands Lean Into Voice; Samsung Overtakes P&G As Top Advertiser
Find Your Brand Voice Voice strategies are table stakes for some brands as voice-activated devices proliferate in US homes. Despite little to no advertising opportunities on voice platforms yet, marketers are establishing their presence in the new media environment, The New York Times reports. Some brands are betting big now on voice SEO to ensure […]
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Verizon's Oath Looks To Non-Advertising Revenue; Apple Lax On App Enforcement?
Shorting Ads Verizon is inching away from the grand advertising ambitions it once had for Oath. The ad unit has a new chief, Guru Gowrappan, following Tim Armstrong’s departure in September, and Verizon CEO Hans Vestberg, who took over in August, is more interested in network infrastructure than media. And after failing to meet ad […]
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YouTube Expands Stories; Facebook Considered Selling User Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sell Me A Story YouTube is expanding its Stories feature to all creators with over 10,000 followers. YouTube Stories launched last year as “Reels” and was only available to select creators. Now, in an effort to capture some of the traffic that its creators […]
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OPINION: On TV & VideoAll Attribution Is Wrong, But Do It Anyway
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Matt Hultgren, vice president of analytics at Marketing Architects. Complicated, expensive, unreliable and frustrating. I have heard CMOs and marketing executives use these adjectives – and a few other unprintable ones – to describe […]
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Amazon Registry Ads Sow Confusion; YouTube Scales Back Original Content
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mother Knows Best Amazon has been called out by new parents for not clearly labeling sponsored products in its baby registry. Some couples receive gifts they didn’t register for since brands like Johnson & Johnson and Kimberly-Clark can pay for placement and its sponsored […]
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Facebook Nears Completion Of MRC Audit; Forrester Snaps Up SiriusDecisions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Accredit Where Due Facebook got a little much-needed positive news on Tuesday when it cleared a major hurdle in its effort to gain MRC accreditation for third-party viewability measurement. Facebook completed the first of its three-part accreditation process in April, which was an inspection […]
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NBCU Shifts Into High Gear On Advanced Ad Products; Stodgy Tech Brands Look Good Again
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. NBCU In 2019 In 2019, NBCUniversal will expand two ad products launched this year. “Prime pod,” an audience-targeted 60-second commercial that runs at the beginning and end of a show, will be made available across NBCU’s entire portfolio. And all of the company’s inventory […]
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Visto Files For Bankruptcy; Fierce Competition For Amazon Talent
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Collective Sigh Visto, the company formerly known as Collective, filed for bankruptcy protection and has reached a “stalking horse” deal to sell its assets to largest investor Zeta in a $15 million all-stock deal. The court filing gives a glimpse of just how tough […]
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LinkedIn Hops The Stories Train; Amazon Takes A Bigger Cut Of Ad Sales On Fire TV
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Profesh Stories LinkedIn is the latest platform to join in on the Stories craze. The professional networking site is launching Student Voices, a video-only stories product for US college students that it plans to expand into a broader product for all of its users, […]
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BuzzFeed CEO Talks Roll-Up; Insta Cracks Down On Fake Activity
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Digital Media Roll-Up In an interview with The New York Times, BuzzFeed CEO Jonah Peretti mused about a possible roll-up digital of digital media companies. The obvious candidates would include BuzzFeed, Refinery29, Vox Media and Group Nine. Benefits could include larger payments from social […]
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OPINION: On TV & VideoCTV: Why The Time Might Be Right For B2B Marketers
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jacob Beck, associate director of programmatic at DWA Media, a Merkle company. B2B marketers are usually last to play with fancy new ad tech toys. Cross-device matching, data management platforms, header bidding – all the good stuff […]
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Post-Election Takeaways On Dem Ad Strategies; BuzzFeed's Big Bet On Commerce
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Online, Off The Fence Liberal media buyers and advocacy groups who say online advertising proved its worth in this year’s midterm elections are pressing for Democrats to ramp up their digital spend for the next presidential cycle, reports the Associated Press. Democrats outspent Republicans […]