Senior Editor
James covers the intersection of commerce, media and advertising technology.
AUTHOR ARCHIVE FOR:
James Hercher
Articles By James
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Political Pollsters Are Getting Crushed By Digital Measurement Challenges
“The world may have a polling problem,” declared Nate Silver, the former New York Times statistical wunderkind who’s since launched FiveThirtyEight under the ESPN banner, in an article last year. Silver made this claim following the failure of UK polls to predict results of the country’s general election last May. In the US, he noted […]
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Fight Against Malvertising Drives Business, But Winning Is Tough
Malvertising – or malicious online ads that spread code to commit ad fraud or access a user’s data – might not induce the same industry-wide concern of viewability and fraud, but it’s still an issue. An IAB report from November estimated the cost of malvertising attacks to be more than $200 million – And that’s […]
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GroupM Acquires The Exchange Lab To Combat Digital Buying Fragmentation
GroupM’s purchase of The Exchange Lab, a provider of marketing services and technology that connects multiple DSPs, comes at a time when agencies must tackle digital media fragmentation. While GroupM – WPP’s media-buying umbrella – faces walled gardens and siloed platforms, the Exchange Lab has a tool called Proteus, designed to provide a single interface […]
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Video Advertising Gets Subtle
The native ad specialist TripleLift recently finished testing and hit the market with a cinemagraph format, in which there’s an instant of motion within a static image. The cinemagraph format has existed for years, but its utility as an online advertising vehicle is just starting to permeate from social media platforms to the broader publishing community. […]
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How Trump’s Campaign Is Upending Paid And Earned Media Dynamics
In campaign speeches, TV appearances and public statements, Donald Trump frequently boasts about his campaign’s low ad spending. “I’ve spent no money and I’m No. 1,” he said recently on the “Today” show. “Other people have spent tens of millions of dollars and they’re floundering and doing poorly.” Unfortunately for his opponents, this statement – […]
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Mozilla Is Pulling Back On Its Foray Into Ad Tech
Mozilla’s decision to bail on its brief romance with its advertising products caught many insiders by surprise. The company said Monday it would end its sponsored tile offering, which it had released November 2014. Adzerk CEO James Avery, who was involved in briefings earlier this year meant to set the stage for Mozilla’s foray into […]
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Collective Splits Media And Tech Divisions, Lays Off 20% As Agencies Pull Back
As revenue from big agencies fizzles, ad network Collective is trimming down on staff and shoring up its technology investment. The company has split into two independent operating units, one focused on tech and the other on media services. Collective also laid off 50 employees across the US this week as part of a 20% […]
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Bluecore Raises Series B As Ecommerce Email Referrals Grow
The ecommerce marketing software firm Bluecore on Wednesday announced a $21 million Series B funding round led by Georgian Partners. The company’s terms or valuation were not disclosed, nor were they disclosed during a $6 million Series A in January. Despite the recent round, Bluecore co-founder and CEO Fayez Mohamood told AdExchanger that “it got […]
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Impact Radius Acquires eBay Enterprise Attribution Unit ClearSaleing, As Unbundling Continues
Digital marketing firm Impact Radius scooped up ClearSaleing, the attribution component of eBay Enterprise, which was spun off from eBay in November. Terms of the deal were not disclosed. Impact Radius CEO Per Pettersen told AdExchanger that he targeted ClearSaleing because “[t]hey have some very innovative technological approaches to cross-device and consumer journey tracking.” Pettersen […]
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Consumer Spending Soars And Mobile Millennials Are Growing – But Don’t Forget The Boomers
The beginning of the holiday sales period was record-breaking for retailers, despite thinner Black Friday crowds and reduced Cyber Monday shoppers. (121 million compared to 127 million last year according to the National Retail Foundation.) Still, weekend sales reached $8 billion – following a disappointing weekend sales period last year – while Monday sales passed […]