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»Polling

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What Can Political Pollsters Learn From Marketers To Improve Their Data?

Baseball legend Yogi Berra once famously said, “It's tough to make predictions, especially about the future.” Berra wasn’t referring to the 2020 presidential election, of course, but the quote is apt when it comes to polling data in the days and weeks leading to Election Day, which, according to most reports, were way off base and... Continue reading »

by Tony Rifilato // November 6th, 2020 //
»
Political Pollsters Are Getting Crushed By Digital Measurement Challenges

“The world may have a polling problem,” declared Nate Silver, the former New York Times statistical wunderkind who’s since launched FiveThirtyEight under the ESPN banner, in an article last year. Silver made this claim following the failure of UK polls to predict results of the country’s general election last May. In the US, he noted... Continue reading »

by James Hercher // January 5th, 2016 //
»
 

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