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»earned media

Brand Safety In The Post-Trump Era; Some Buyers Start To Embrace Politics

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is It Safe To Come Out? With the Trump circus leaving town, what does this mean for brand safety? Seb Joseph of Digiday wrote  about how the political divide amongst American consumers has extended to the media channels people consume. “And it’s made the... Continue reading »
by AdExchanger // January 22nd, 2021 //
»
NBC Shrinks Ad Load; Earned Media In Free Fall?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lightening The Load NBC said it will reduce its ad load in response to the coronavirus pandemic. Ad sales chairman Linda Yaccarino wrote a blog post detailing a plan to reduce ads across categories, including news and late-night talk shows, to free more time... Continue reading »
by AdExchanger // April 8th, 2020 //
»
Ex-Oracle Boss Kevin Akeroyd On Building A Marketing Cloud For Earned Media

In his previous gig, Cision CEO Kevin Akeroyd oversaw $6 billion worth of acquisitions as GM of the Oracle Marketing Cloud. Now he has a similar vision for earned media. Since Akeroyd’s appointment as Cision’s chief in 2016, he’s spearheaded several acquisitions and shepherded the now-public company through a $2.4 billion merger with investment firm... Continue reading »
by Kelly Liyakasa // May 1st, 2018 //
»
Emogi Helps Brands Share In The Chat Revolution With Custom Content For The Keyboard

Searching and not being able to find the perfect GIF to embed within a chat is the definition of a first-world problem. But it’s a real pain point, and something Emogi, which uses predictive technology to suggest contextually relevant emoji, stickers and GIFs within conversations, is able to solve for brands that want to get... Continue reading »
by Allison Schiff // January 2nd, 2018 //
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GIFs Are A Gateway To Engagement For NBC

However you pronounce the “G” in “GIF,” the looping video file format is developing into a legitimate touchpoint along the customer journey. For NBC, which recently revived its popular comedy series “Will & Grace” in September after more than 10 years off the air, GIFs are “a way in,” said Jared Goldsmith, VP of marketing... Continue reading »
by Allison Schiff // October 13th, 2017 //
»
Paid Media Kicks In (A Little) As Trump Shows Signs Of Weakness

When Reuters reported last month that the Koch brothers’ organization, Freedom Partners, would sit out the remainder of the primary, the reason given was a worry that “spending millions of dollars attacking Trump would be money wasted, since they had not yet seen any attack on Trump stick.” Political insiders now expect a change in... Continue reading »
by James Hercher // April 12th, 2016 //
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How Trump’s Campaign Is Upending Paid And Earned Media Dynamics

In campaign speeches, TV appearances and public statements, Donald Trump frequently boasts about his campaign’s low ad spending. “I’ve spent no money and I’m No. 1,” he said recently on the “Today” show. “Other people have spent tens of millions of dollars and they’re floundering and doing poorly.” Unfortunately for his opponents, this statement –... Continue reading »
by James Hercher // December 15th, 2015 //
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