A creative team within Emogi helps its advertiser partners design branded stickers and other content that can be targeted to users within messages based on demo, geo, time of day and what they’re chatting about in the moment.
McDonald’s, for example, partnered with Emogi to insert itself within conversations about eating to generate awareness for a limited-time Big Mac offering. Over three weeks, there were 275,000 shares of McDonald’s branded content and one out of three consumers targeted ended up sharing the content when chatting about food.
Emogi’s platform also comes with a programmatic bidding system that allows brands to compete for targeting opportunities. The demand isn’t there yet, but if, say, two coffee brands want to reach the same people at around the same time, they’ll be able to vie for the chance.
Brands pay for the initial engagement with Emogi content, but subsequent shares are considered earned media, and publishers make money through a rev share with Emogi.
The earned media vibe is part of what appeals to Universal Pictures, which worked with Emogi to promote the release of its films “Girl Trip” in July and “Happy Death Day” in October with custom stickers.
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