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»emoji

Gucci Gets Its House In Order With A Digital-First Mindset And A Penchant For Experimentation

While most luxury brands take themselves quite seriously, Gucci likes to have a little fun, especially with its marketing. “We’re a brand that puts great emphasis on joy and optimism,” said Robert Triefus, EVP and CMO at Gucci for more than a decade. “We’ve put creativity at the center of everything we do since we... Continue reading »
by Allison Schiff // March 7th, 2019 //
»
Emogi Helps Brands Share In The Chat Revolution With Custom Content For The Keyboard

Searching and not being able to find the perfect GIF to embed within a chat is the definition of a first-world problem. But it’s a real pain point, and something Emogi, which uses predictive technology to suggest contextually relevant emoji, stickers and GIFs within conversations, is able to solve for brands that want to get... Continue reading »
by Allison Schiff // January 2nd, 2018 //
»
The Message Is Clear: Emoji Are Here To Stay

Messaging apps now attract just as many users as social media platforms. The combined users of Viber, WeChat, WhatsApp and Facebook Messenger now outrank Facebook, LinkedIn, Twitter and Instagram, according to recent BI Intelligence research. But marketers have struggled to tap into that audience. Emojis might be a brand's way in. “Emojis have become for... Continue reading »
by James Hercher // June 26th, 2015 //
»
Keyboards Are The New Mobile Real Estate

That might be the look on your face when you hear that emoji are a highly promising new advertising tool. But it’s true. As Andreessen Horowitz partner Benedict Evans recently mused in a blog post: “The potential to turn messaging into a platform is the Trojan horse that drives a lot of the excitement in... Continue reading »
by Allison Schiff // May 26th, 2015 //
»

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