• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O New York
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
    • Other Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»emoji

Travis Montaque, CEO & co-founder, Holler
Conversational Media, Emoji And DEI With Holler CEO Travis Montaque

Emoji have entered the lexicon. Two of Holler CEO Travis Montaque’s favorites are the upside-down smiley face and the dizzy face with spiral eyes, new on iOS 14.5. He breaks out the latter “when I’m on Zoom calls for six hours.” Although there was a time when emoji might have seemed like a facile, even… Continue reading »
by Allison Schiff // October 12th, 2021 //
»
Gucci Gets Its House In Order With A Digital-First Mindset And A Penchant For Experimentation

While most luxury brands take themselves quite seriously, Gucci likes to have a little fun, especially with its marketing. “We’re a brand that puts great emphasis on joy and optimism,” said Robert Triefus, EVP and CMO at Gucci for more than a decade. “We’ve put creativity at the center of everything we do since we… Continue reading »
by Allison Schiff // March 7th, 2019 //
»
Emogi Helps Brands Share In The Chat Revolution With Custom Content For The Keyboard

Searching and not being able to find the perfect GIF to embed within a chat is the definition of a first-world problem. But it’s a real pain point, and something Emogi, which uses predictive technology to suggest contextually relevant emoji, stickers and GIFs within conversations, is able to solve for brands that want to get… Continue reading »
by Allison Schiff // January 2nd, 2018 //
»
The Message Is Clear: Emoji Are Here To Stay

Messaging apps now attract just as many users as social media platforms. The combined users of Viber, WeChat, WhatsApp and Facebook Messenger now outrank Facebook, LinkedIn, Twitter and Instagram, according to recent BI Intelligence research. But marketers have struggled to tap into that audience. Emojis might be a brand’s way in. “Emojis have become for… Continue reading »
by James Hercher // June 26th, 2015 //
»
Keyboards Are The New Mobile Real Estate

That might be the look on your face when you hear that emoji are a highly promising new advertising tool. But it’s true. As Andreessen Horowitz partner Benedict Evans recently mused in a blog post: “The potential to turn messaging into a platform is the Trojan horse that drives a lot of the excitement in… Continue reading »
by Allison Schiff // May 26th, 2015 //
»
 

Popular Today

  • attribution
    Losing Faith In Walled Gardens, Brands Test New Analytics
  • Digital TV and Video
    Why ACR Data Could Be A Smart TV Move
  • Ad Exchange News
    Google Wrestles With Political Email Filters; New FTC Commissioner Takes A Stance On Location Data
  • Mobile
    Unity Rejects AppLovin’s Bid And Sticks With IronSource
  • Podcast
    The Big Story: Google’s Pain Is The Trade Desk’s Gain

AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved