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»Impact Radius

Impact Radius Buys Anti-Fraud Firm Forensiq To Keep Low-Quality Traffic At Bay

Impact Radius is bringing fraud detection in-house with the acquisition of Forensiq. The deal, announced Tuesday, helps create what Impact Radius CEO Per Pettersen calls “a system of record with built-in fraud detection.” Forensiq and Impact Radius are keeping the terms of the transaction secret other than to note it was a mixture of cash... Continue reading »
by Allison Schiff // June 14th, 2016 //
»
Impact Radius Acquires eBay Enterprise Attribution Unit ClearSaleing, As Unbundling Continues

Digital marketing firm Impact Radius scooped up ClearSaleing, the attribution component of eBay Enterprise, which was spun off from eBay in November. Terms of the deal were not disclosed. Impact Radius CEO Per Pettersen told AdExchanger that he targeted ClearSaleing because “[t]hey have some very innovative technological approaches to cross-device and consumer journey tracking.” Pettersen... Continue reading »
by James Hercher // December 2nd, 2015 //
»

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