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»the exchange lab

Machine Learning Needs Good Data To Reach Its Potential

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Dobson, CEO at The Exchange Lab. Machine learning is revolutionizing digital advertising, driving efficiency through advanced algorithmic decision-making, and could generate $42 billion in annual ad spend by 2021. To… Continue reading »
by AdExchanger // November 27th, 2017 //
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As Cord-Cutting Grows, How Will Voice Activation Technologies Affect The Future of TV Advertising?

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Dobson, CEO at The Exchange Lab. The evolution in how we consume video content has been well documented, and we know it intrinsically from our own habits. This development has been driven by… Continue reading »
by AdExchanger // March 9th, 2017 //
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Advertisers Get Set To Compete During 2016 Summer Games

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Dobson, CEO at The Exchange Lab. Next month’s 2016 Summer Olympics in Rio de Janeiro will be the most connected games to date. For context, the 2014 Sochi Olympics… Continue reading »
by AdExchanger // July 5th, 2016 //
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GroupM Acquires The Exchange Lab To Combat Digital Buying Fragmentation

GroupM’s purchase of The Exchange Lab, a provider of marketing services and technology that connects multiple DSPs, comes at a time when agencies must tackle digital media fragmentation. While GroupM – WPP’s media-buying umbrella – faces walled gardens and siloed platforms, the Exchange Lab has a tool called Proteus, designed to provide a single interface… Continue reading »
by James Hercher // December 18th, 2015 //
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Advertisers: Manage Consumer Data Like Financial Data

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Webster, chief strategy officer and co-founder at The Exchange Lab. Consumer data collection and privacy are increasingly hot topics as the world becomes more entwined with the technology and… Continue reading »
by AdExchanger // August 20th, 2015 //
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Programmatic Is King, But Humans Aren’t Obsolete Yet

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Aitken, chief executive officer at The Exchange Lab. With 75% of chief marketing officers [PDF] using customer analytics to mine data, the practice of data-driven marketing is the rule… Continue reading »
by AdExchanger // January 7th, 2015 //
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The Exchange Lab Positions To Grab Cross-Platform RTB Spend

The folks behind the Exchange Lab, including CEO James Aitken and COO Tim Webster, have a long history in ad tech and programmatic buying. Aitken founded Media Brokers in 2001, and both were a part of Atlas before Microsoft bought it through its acquisition of aQuantive. The Exchange Lab, with headquarters in Toronto and London,… Continue reading »
by Kimberly Maul // June 10th, 2013 //
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