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»eBay Enterprise

Pepperjam and Magento Meet Again As Performance Marketing And Ecommerce Merge

EBay Enterprise alumni unite! When paid search and affiliate network Pepperjam and ecommerce platform Magento partnered in early November, it marked the reunification of two companies from eBay’s now-discontinued eBay Enterprise Marketing business. After the spinoff from eBay, Pepperjam and Magento were each reclaimed by their original owners to operate as standalone entities. “I had... Continue reading »
by Kelly Liyakasa // November 28th, 2016 //
»
After The EBay Split, Commerce Giant Magento Acquires An Advanced Analytics Shop

One year ago, eBay put its enterprise marketing assets up for sale, and its commerce platform Magento was taken private again. Now Magento is making an acquisition of its own. The company revealed on Monday it had acquired RJMetrics, a Philadelphia-based advanced analytics startup. Financial terms of the deal were not announced, but RJ Metrics... Continue reading »
by Kelly Liyakasa // August 1st, 2016 //
»
After The Divestiture: eBay Enterprise Aims To Corner ‘Post-Click’ Commerce

The remnants of eBay Enterprise (which, despite the name, is no longer owned by eBay) is seeking to plant a stake in “post-click” commerce. This is why its private equity owner Sterling Partners merged eBay Enterprise, back in November, with a commerce tech company in its portfolio called Innotrac. The combined entity will be rebranded... Continue reading »
by Kelly Liyakasa // January 6th, 2016 //
»
Impact Radius Acquires eBay Enterprise Attribution Unit ClearSaleing, As Unbundling Continues

Digital marketing firm Impact Radius scooped up ClearSaleing, the attribution component of eBay Enterprise, which was spun off from eBay in November. Terms of the deal were not disclosed. Impact Radius CEO Per Pettersen told AdExchanger that he targeted ClearSaleing because “[t]hey have some very innovative technological approaches to cross-device and consumer journey tracking.” Pettersen... Continue reading »
by James Hercher // December 2nd, 2015 //
»
How Chango Poached Customers From Reseller Partner eBay Enterprise

Rubicon Project-owned Chango recently poached customers from eBay Enterprise who were using a white-labeled version of Chango’s product, AdExchanger has learned. In what could be construed as a cautionary tale to any company bundling and reselling a partner's technology, Chango sales reps approached the dozen or so retailers, some of them with significant media budgets,... Continue reading »
by Sarah Sluis // September 23rd, 2015 //
»
Cohort Of Equity Firms To Acquire EBay Enterprise, Including Marketing Tools, For $925M

EBay has confirmed plans to sell eBay Enterprise, its enterprise commerce and marketing services business, to a handful of equity and commerce firms for $925 million, one day before it spins off PayPal as a standalone entity. The divestiture creates a new standalone commerce and marketing tech company. Marketing components within the eBay Enterprise stack... Continue reading »
by Liz Rowley // July 16th, 2015 //
»
Startup BrandShop Packages Agency Services Alongside Commerce Tech

BrandShop is betting that ecommerce and agency services will continue to bleed together. Publicis Groupe’s $3.7 billion SapientNitro buy is the most recent example, but earlier deals such as Accenture Interactive’s acquisition of ecommerce advisory shop Acquity Group also underscore the shift. BrandShop, a hybrid of marketing services, ecommerce technology and orders and fulfillment, draws... Continue reading »
by Kelly Liyakasa // March 5th, 2015 //
»
Despite eBay Enterprise’s Technology, Its Real Power Is Its Data Connection

If data is currency, then eBay’s ecommerce marketplace is a bank. But what of eBay Enterprise, the marketing services division that eBay hopes to spin off? While the eBay marketplace has 155 million active users, generated $2.3 billion in Q4 and fields mobile apps that helped transact $20 billion in sales last year, eBay Enterprise... Continue reading »
by Kelly Liyakasa // February 17th, 2015 //
»
Measuring Amazon, eBay’s Media, Market Placements

Although Amazon and eBay are retail marketplace giants, the companies supply data and sell media placements in very different ways. These differences, reflected in their respective digital go-to-market strategies, trace back to each company’s origin. EBay’s roots in auction-based, consumer-to-consumer (C2C) business give marketers and advertisers a much different value proposition than Amazon’s original B2C... Continue reading »
by Kelly Liyakasa // January 2nd, 2014 //
»
Retailers Brace For Holiday Mobile Commerce Crush

Mobile commerce will reach new highs on Black Friday and Cyber Monday this year, and retailers are hastily preparing for the onslaught of traffic those devices will bring. Couple that with the fact that there are 26 days between Thanksgiving and Christmas, compared to last year’s 32, and retail marketers are working on compressed campaign... Continue reading »
by Kelly Liyakasa // September 25th, 2013 //
»
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